New Discovery ad features should help advertisers get ahead of the holiday season with new assets, reporting, and targeting. Google Discovery ad users may see a few new features starting today. Google says these features are aimed at helping keep audiences engaged throughout the upcoming holiday season. The new features are: Better ad experiences Improved […]

But a new survey finds that Google Search is less popular among younger consumers, with TikTok growing as a news source. Google Search remains the top platforms for U.S. adults to research major news events but Gen Z seems to be more inclined to head to TikTok than other generations, according to a new survey. […]

Hot Google Ad outages in your area The last few weeks have seen several problems with the Google Ads Manager, specifically affecting publishers and an incident dating all the way back to August 31. The original issue. On August 31, Google reported an incident that “Google Ad Manager Historical Report stats are showing lower than expected […]

The fifth version of the Google product reviews update will be rolling out after the helpful content update. Google will be releasing another product reviews update, the August 2022 product reviews update, in the coming weeks, the search company also announced along with the helpful content update. Google said they are launching another update “in the coming weeks […]

Google is accused of violating antitrust laws in acquiring or maintaining dominance. The U.S. Justice Department has just filed its second antitrust lawsuit against Google, signaling that the government is continuing to pursue cases against tech firms. This new lawsuit, which aims to make Google divest parts of its online advertising business, is the first […]

In the first four months of testing, only five ad-tech companies have expressed interest in the new tech. Google began testing FLEDGE in AdSense in August but after just four months of trials, it seems to have gone stale, with only only RTB House, Criteo and Google itself using it in any meaningful way. Ad tech companies […]

In short, don’t produce content that is written just for search ranking. Artificial intelligence (AI) has been a scorching hot topic lately, especially since the launch of ChatGPT Nov. 30. Microsoft Bing has plans to add ChatGPT to search. Some have questioned whether it’s a Google killer. Now we’re seeing more examples of brands using AI-generated content. Bankrate […]

Google said this feature is no longer needed these days, as providers and devices are now faster. Google has retired Web Light, Google’s mechanism to serve pages and content faster, using a more lightweight version of that page, to those with slower internet connections. Google said, “while this feature has worked as intended and enabled broader […]

SEOs may be in for another shakeup similar to Penguin’s launch 10 years ago. Here’s what you need to know about Google’s new update. The new helpful content update sounds like a big deal. Google has given us a list of questions to consider to determine whether our sites are designed to help people, or rather, created […]

As previewed at the Search On event, now these new related topics options can show in the top far filter options. Google is now rolling out the new search refinement-related topics feature in the top bar filters under the Google Search bar. Google previewed these search refinements at the Search On event a few months back and […]