The retail giant’s partnership with social and CTV platforms is an eye opener for advertisers and brands. For the first time ever, Walmart is expanding its ad reach beyond its own ecommerce platform by powering ads on TikTok, Roku, and Snap. Walmart will also have the capability to measure any sales that come from those […]

SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile displays. “COVID itself has changed the way that people interact with businesses online,” said Amanda Jordan, director of local search at LOCOMOTIVE Agency, in her session at SMX Next, “which means that search engines, businesses and marketers had to pivot to meet […]

Review the types of justifications, and which are applicable for your brand, to help you develop both onsite and GBP optimization strategies. Justifications are snippets of text that Google shows in the local pack to help users “justify” why the business is showing up for their search query. There are a variety of types of […]

A look at the key differences between Snapchat and TikTok. TikTok is having a moment. Whether you use the app already or have spotted TikToks popping up on other social platforms, it’s clear that TikTok isn’t just another fleeting trend. It’s here to stay. Yet it’s easy to see how someone not familiar with TikTok […]

Maximize marketing spend and email deliverability. Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. The simple solution? Entrusting your email marketing to a reliable and scalable platform. During this webinar, you’ll learn how Hertz […]

Facebook CEO Mark Zuckerberg calls Facebook Shops “the biggest step” the company has taken to unify e-commerce across its family of apps. Let’s talk about that. Facebook ads pro, Gil David, founder of Facebook and Instagram Ads consultancy Run DMG, and Florian Litterst of Adsventure.de, recently joined Search Engine Land Editor-in-Chief Ginny Marvin for a deep dive into […]

The enemy of my enemy is my friend for Google and major retail partners. Google Express has kicked off a new ad campaign called “Need anything from the store?” which promotes it as a delivery service for “all your stores in one place,” according to an Advertising Age report. The effort shows people of all ages […]

Read how to start your own Roku channel from scratch: the main methods, pitfalls and promotional techniques. Roku is the world’s most popular connected-TV platform with almost 40 million active accounts. This number is expected to climb even higher, which will also boost the ad revenue Roku channel owners collect per annum. Statistical trends, effectiveness and the […]

A champion of women’s rights and an abolitionist, Blackwell was born on this date 197 years ago. Today’s Google doodle marks the 197th birthday of the British-born physician Elizabeth Blackwell, the first woman in the US to earn a medical degree. After moving to the states from Bristol, England, Blackwell worked as a teacher. Her propensity to […]

In this webinar, learn how to reach your customers with captivating, personalized messaging. It’s clear that customers are craving a personal connection. It’s up to marketers to identify the moments that define the customer journey and use them to power those one-to-one relationships. Digital channels like mobile devices bridge the gap between the online and […]