Facebook CEO Mark Zuckerberg calls Facebook Shops “the biggest step” the company has taken to unify e-commerce across its family of apps. Let’s talk about that. Facebook ads pro, Gil David, founder of Facebook and Instagram Ads consultancy Run DMG, and Florian Litterst of Adsventure.de, recently joined Search Engine Land Editor-in-Chief Ginny Marvin for a deep dive into […]

The enemy of my enemy is my friend for Google and major retail partners. Google Express has kicked off a new ad campaign called “Need anything from the store?” which promotes it as a delivery service for “all your stores in one place,” according to an Advertising Age report. The effort shows people of all ages […]

Read how to start your own Roku channel from scratch: the main methods, pitfalls and promotional techniques. Roku is the world’s most popular connected-TV platform with almost 40 million active accounts. This number is expected to climb even higher, which will also boost the ad revenue Roku channel owners collect per annum. Statistical trends, effectiveness and the […]

A champion of women’s rights and an abolitionist, Blackwell was born on this date 197 years ago. Today’s Google doodle marks the 197th birthday of the British-born physician Elizabeth Blackwell, the first woman in the US to earn a medical degree. After moving to the states from Bristol, England, Blackwell worked as a teacher. Her propensity to […]

In this webinar, learn how to reach your customers with captivating, personalized messaging. It’s clear that customers are craving a personal connection. It’s up to marketers to identify the moments that define the customer journey and use them to power those one-to-one relationships. Digital channels like mobile devices bridge the gap between the online and […]

The e-commerce giant’s ad business continued to grow as it made significant updates to its advertising systems and capabilities. It’s easy to over hype things, but 2018 will be remembered as a momentous year for Amazon’s advertising business. It is estimated to now be the third-largest ad seller in the U.S. behind Google and Facebook with 4% […]

Hint: proper content optimization is more than just adding in a few keywords and creating a FAQ section. Content optimization directly impacts ROI. The better the content for users and search engines, the more it drives results such as visibility, traffic, conversions, and loyalty. Even Ross Hudgens confirms it to be a mature content marketing […]

New features include new cross-Microsoft integrations and data improvements for reporting. In February, Microsoft launched Smart Pages, a free website builder service to help small businesses that may not have had websites. This was critical during the pandemic as more businesses were essentially required to be online. However, many SMBs don’t have the know-how or […]

Search behavior differs from platform to platform. Develop a strategy for each. Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon and YouTube? In this webinar, you’ll see how consumers interact with each search engine and what type of content resonates most […]

It’ll take less than 10 minutes and the All-Access pass is worth nearly $2,000. If you’re an e-commerce marketer, we want to hear from you. Marketplace platforms like Amazon, eBay and Walmart/Jet are building their ad businesses, giving product advertisers a chance to target active shoppers as they make their purchase decisions. We’d like to […]