The e-commerce giant’s ad business continued to grow as it made significant updates to its advertising systems and capabilities. It’s easy to over hype things, but 2018 will be remembered as a momentous year for Amazon’s advertising business. It is estimated to now be the third-largest ad seller in the U.S. behind Google and Facebook with 4% […]

Hint: proper content optimization is more than just adding in a few keywords and creating a FAQ section. Content optimization directly impacts ROI. The better the content for users and search engines, the more it drives results such as visibility, traffic, conversions, and loyalty. Even Ross Hudgens confirms it to be a mature content marketing […]

New features include new cross-Microsoft integrations and data improvements for reporting. In February, Microsoft launched Smart Pages, a free website builder service to help small businesses that may not have had websites. This was critical during the pandemic as more businesses were essentially required to be online. However, many SMBs don’t have the know-how or […]

Search behavior differs from platform to platform. Develop a strategy for each. Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon and YouTube? In this webinar, you’ll see how consumers interact with each search engine and what type of content resonates most […]

It’ll take less than 10 minutes and the All-Access pass is worth nearly $2,000. If you’re an e-commerce marketer, we want to hear from you. Marketplace platforms like Amazon, eBay and Walmart/Jet are building their ad businesses, giving product advertisers a chance to target active shoppers as they make their purchase decisions. We’d like to […]

Any way you slice it, using first-party data is an investment – of time and money. Everyone’s talking about privacy. When Google announced the deprecation of third-party cookies in early 2020, privacy became a hot topic. The loss of third-party cookies impacts all advertisers and is especially challenging for B2B marketers, who struggle to reach the right audience […]

Pinterest continues to expand its shopping features for retailers and improve the shopping experience for users. Use WooCommerce? If so, there’s a new way to put your products in front of Pinterest users. The new Pinterest for WooCommerce extension turns all of your products into shoppable product Pins, regardless of what types of products you […]

Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did. Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. This sometimes leads to falling […]

Despite concerns about “free” speech, 58% of marketers we polled think Musk owning Twitter will be good for brands, marketers and users. It’s the end of Twitter as we know it. And a majority of marketers feel fine. One week ago, Elon Musk acquired Twitter for $44 billion. And if his tweets hold any truth, […]

Put your customers’ experiences and data front and center with a CDP. Brands are struggling to provide a frictionless, personalized experience across the customer journey at a time when loyalty is everything. This is mainly because data about your customers often resides in many different and disconnected sources. To gain access to real-time insight and achieve a single view […]