Any way you slice it, using first-party data is an investment – of time and money. Everyone’s talking about privacy. When Google announced the deprecation of third-party cookies in early 2020, privacy became a hot topic. The loss of third-party cookies impacts all advertisers and is especially challenging for B2B marketers, who struggle to reach the right audience […]

Pinterest continues to expand its shopping features for retailers and improve the shopping experience for users. Use WooCommerce? If so, there’s a new way to put your products in front of Pinterest users. The new Pinterest for WooCommerce extension turns all of your products into shoppable product Pins, regardless of what types of products you […]

Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did. Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. This sometimes leads to falling […]

Despite concerns about “free” speech, 58% of marketers we polled think Musk owning Twitter will be good for brands, marketers and users. It’s the end of Twitter as we know it. And a majority of marketers feel fine. One week ago, Elon Musk acquired Twitter for $44 billion. And if his tweets hold any truth, […]

Put your customers’ experiences and data front and center with a CDP. Brands are struggling to provide a frictionless, personalized experience across the customer journey at a time when loyalty is everything. This is mainly because data about your customers often resides in many different and disconnected sources. To gain access to real-time insight and achieve a single view […]

What are the secret ingredients of an effective link building campaign? Columnist Andrew Dennis believes they are collaboration, great content and a solid product/service. Link building campaigns are complex and nuanced. No two campaigns are alike, and tactics and strategies vary depending on the specific project. Although every project is unique, there are three basic […]

Is your brand lost in translation, missing out on opportunities or revenue? Learn how to correctly do multilingual marketing. “The customer is always right.” That business mantra highlights the importance of empathy and understanding the customer’s point of view. It isn’t just an emotional sentiment. However, the translated version of that phrase doesn’t have the […]

Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered […]

The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend. In an effort to make paid search and social media advertising accessible to businesses of all sizes, Microsoft Advertising announced the pilot program for a single streamlined place to manage all of a business’s advertising campaigns. […]

Outsourcing is one of the natural conclusions of the technology age. As tech streamlines activities through things like automation and AI it becomes easier and more affordable than ever for outsourcing to take place. This allows companies to tap into new levels of productivity, efficiency, and ultimately, profitability. This doesn’t just apply to big companies, […]