What are the secret ingredients of an effective link building campaign? Columnist Andrew Dennis believes they are collaboration, great content and a solid product/service. Link building campaigns are complex and nuanced. No two campaigns are alike, and tactics and strategies vary depending on the specific project. Although every project is unique, there are three basic […]

Is your brand lost in translation, missing out on opportunities or revenue? Learn how to correctly do multilingual marketing. “The customer is always right.” That business mantra highlights the importance of empathy and understanding the customer’s point of view. It isn’t just an emotional sentiment. However, the translated version of that phrase doesn’t have the […]

Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered […]

The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend. In an effort to make paid search and social media advertising accessible to businesses of all sizes, Microsoft Advertising announced the pilot program for a single streamlined place to manage all of a business’s advertising campaigns. […]

Outsourcing is one of the natural conclusions of the technology age. As tech streamlines activities through things like automation and AI it becomes easier and more affordable than ever for outsourcing to take place. This allows companies to tap into new levels of productivity, efficiency, and ultimately, profitability. This doesn’t just apply to big companies, […]

“Shopify is evolving into the world’s first retail operating system,” says Shopify COO Harley Finkelstein. “We think the future of retail is retail everywhere. A brand that’s going to be successful in 5, 10 or 15 years from now needs to sell across any platform and across any channel where they have customers. The idea […]

A new bill, introduced by Senators Amy Klobuchar and Cynthia Lummis, is aimed at understanding and mitigating social media addiction. Social media addiction has been a known problem for some time. In recent years, however, the full scope of the problem has become more widely known, including the lengths platforms have gone to in an […]

Apple has dropped its free trial period for Apple Music from three months to a single month. Apple Music has traditionally had one of the most generous trial periods, giving new users three months to decide whether they want to pay for the service. According to Mac Otakara, via Mac Rumors, Apple is cutting that down to […]

The Federal Communications Commission (FCC) has unanimously voted in favor of requiring broadband providers to provide a “nutrition label.” The American broadband industry is notorious for hidden fees, equipment rentals, escalating charges, and a slew of other practices that make it virtually impossible for a user to make an informed decision when shopping for internet […]

YouTube is shuttering its YouTube Originals division, with lead Susanne Daniels expected to leave in March. YouTube Originals was the company’s foray into original content, began in 2016. Susanne Daniels headed up the division, and helped it create award-winning content. According to a tweet by Robert Kyncl, YouTube Chief Business Officer, YouTube Originals is shutting […]