Thursday, 26 Dec 2024
Category: Marketing

WhatsApp Beta Brings Multi-Device Support

WhatsApp is bringing an oft-requested feature in a new beta: Multi-device support. While WhatsApp has supported desktop and web-based communication for some time, these methods require a person’s phone to be active and powered on in order to send and receive messages. WhatsApp is now adding the ability to have multiple devices in use…even when […]

How to Give Yourself a Free College Education Online

Important as education is for the modern workforce, the formal system that provides and certifies educational attainment is broken. Costs have gotten away from the benefits of a formal college degree. Students face college costs today that is 3 times higher than they were less than 20 years ago. Housing and food insecurity are rampant among […]

Finding the Hidden Threat

Have you ever scrolled through Facebook and seen the provocative polls about what your favorite color is or perhaps a memory that reminds you of your mother?  You might have even been tempted to share your take on these questions to see how they compare to other people’s.  Now what if you knew that that […]

US Officials Warn EU Against Targeting American Companies

US officials are warning the EU not to single out American companies with “protectionist” tech policies. The EU has a much higher standard for consumer protections and privacy, policies that have put it on a collision course with numerous US companies. In addition, some specific EU countries, like Ireland and the Netherlands, have worked out […]

Cookieless data isn’t the only concern in search marketing

Strategies to help you adapt to the new normal. In response to a growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser. With all of the changes Google has been making over the past year, including its […]

Most marketers expect to attend in-person conferences by early 2022

But as employers once again allow staff to travel, professionals are also growing fonder of virtual events. Mayur Gupta, former CMO of Freshly, speaks at the 2019 MarTech conference in San Jose. For organizers forced to abandon conference centers for digital consoles, here’s the good news: The majority of marketers are ready to come back […]

Marketers not surprised by Google’s ‘Project Bernanke’, ‘Jedi Blue’

But ideas differ on how it will affect the day-to-day work for paid search advertisers Ten states joined together in December 2020 to sue Google for allegedly monopolizing the digital advertising industry. The lawsuit claims that when Facebook began to gain traction as a rival advertiser, Google made an agreement with Facebook to reduce competition […]