“Crowd marketing is spam. It is dangerous. It does not really work. Is crowd marketing even SEO?” Erik Ivanov, a Co-Founder of Natural Links, shares his own experience in crowd marketing. I’ve worked in SEO in highly-competitive niches for 15 years — 7 of those in link building and 5 in crowd marketing. In that […]

Join us online at SMX, December 8-9, to unlock two forward-thinking keynotes that will prepare you for what’s next. As we speed towards the end of yet another an absolutely unparalleled year, search marketers like you are reflecting on what’s changed and preparing for what comes next… Constant evolution of SERPs Critical skills for future […]

Microsoft has released the latest beta of Excel, including support for Apple’s custom silicon chips. At WWDC Apple announced it was moving away from Intel’s chips in favor of its own for its Mac platform. Next week’s “One More Thing” event is widely believed to be when Apple will release the first of the new […]

Time is running out. Pick your pass and register now! This is it: Your final chance to lock in the best rates for SMX ends in two days! For just $149, you’ll discover actionable search marketing tactics that can help you finish 2020 strong and head into the New Year primed for success. Your All […]

The free platform is now open to U.S. small businesses. Microsoft Digital Marketing Center (DCM) is now available in open beta in the U.S. The company had been piloting the free platform designed for SMBs to manage automated search and social campaigns across Microsoft, Google, Twitter, Facebook and Instagram since June. With the move to […]

Amazon has announced a new initiative, Climate Pledge Friendly, to help customers shop for sustainable products. Amazon has increasingly been under fire from its own employees for a perceived lack of effort toward addressing climate change. This included a “climate strike” in 2019, when hundreds of employees walked out. The efforts appear to have made […]

Amazon has entered the super hot podcasting arena, adding podcasts to their Amazon Music platform. All podcasts will, of course, be able to be accessed via Alexa, through its voice-activated Echo speakers, and are free to Amazon Prime members. Check the podcasts out here: Amazon Podcasts “Our customers’ listening habits are constantly evolving, and we […]

With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends on what you’re selling and how much you have to invest. Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your advertising […]

The National Advertising Division (NAD), a division of BBB National Programs, has sided with T-Mobile on some of its advertising claims, while disputing others. The NAD is a branch of the BBB that helps ensure accuracy in advertising by providing dispute resolution and self-regulation. The challenge to T-Mobile’s advertising claims about its 5G service was lodged by […]

Google has announced it is expanding its advertising identification policy in an effort to improve transparency. The company initially rolled out its identify verification policy in 2018, although it applied primarily to political advertisers. In recent years, however, Google and other tech companies have been fighting an increase in misinformation, including misleading and fraudulent ads. As […]