Amazon has announced a new initiative, Climate Pledge Friendly, to help customers shop for sustainable products. Amazon has increasingly been under fire from its own employees for a perceived lack of effort toward addressing climate change. This included a “climate strike” in 2019, when hundreds of employees walked out. The efforts appear to have made […]

Amazon has entered the super hot podcasting arena, adding podcasts to their Amazon Music platform. All podcasts will, of course, be able to be accessed via Alexa, through its voice-activated Echo speakers, and are free to Amazon Prime members. Check the podcasts out here: Amazon Podcasts “Our customers’ listening habits are constantly evolving, and we […]

With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends on what you’re selling and how much you have to invest. Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your advertising […]

The National Advertising Division (NAD), a division of BBB National Programs, has sided with T-Mobile on some of its advertising claims, while disputing others. The NAD is a branch of the BBB that helps ensure accuracy in advertising by providing dispute resolution and self-regulation. The challenge to T-Mobile’s advertising claims about its 5G service was lodged by […]

Google has announced it is expanding its advertising identification policy in an effort to improve transparency. The company initially rolled out its identify verification policy in 2018, although it applied primarily to political advertisers. In recent years, however, Google and other tech companies have been fighting an increase in misinformation, including misleading and fraudulent ads. As […]

Shopify makes it easy to start selling, but there are limits to its SEO and customization capabilities. Selecting the appropriate e-commerce platform for your goals, circumstances and customers can influence your sales and the amount of time your staff dedicates to maintaining that platform. If you’re looking at Shopify as your next potential e-commerce solution, […]

SXSW Interactive has evolved over the past decade that I have been going. For starters, I’ve watched ridesharing services come, go, and come back again, but it doesn’t seem to help the traffic situation either way. This year there were scooters on top of everything, which come with their own set of issues. It was […]

Amazon has extended its work from home policy, as the pandemic continues to pick up throughout the country. Amazon had previously slated October as the month when employees would return to the office. According to Reuters, Amazon has extended that by three months, now allowing employees to work from home until January 8, 2020. The change is more […]

Multiple high-profile companies have joined the ranks of those boycotting Facebook advertising over racist and violent content. Facebook has been under increasing pressure over what many perceive as a tolerance for racist and violent posts and groups, which Facebook says fall under free speech. In the wake of George Floyd’s death, and the renewed focus […]

Before a page can rank well, it needs to be crawled and indexed. Contributor Manish Dudharejia shares five tips to give your pages the best chance of getting indexed in the search results. More than any other type of site, e-commerce sites are notorious for developing URL structures that create crawling and indexing issues with […]