Wednesday, 25 Dec 2024
Category: Marketing

Shopify tradeoffs: What to consider before selecting your next e-commerce platform

Shopify makes it easy to start selling, but there are limits to its SEO and customization capabilities. Selecting the appropriate e-commerce platform for your goals, circumstances and customers can influence your sales and the amount of time your staff dedicates to maintaining that platform. If you’re looking at Shopify as your next potential e-commerce solution, […]

5 Takeaways From SXSW 2019

SXSW Interactive has evolved over the past decade that I have been going. For starters, I’ve watched ridesharing services come, go, and come back again, but it doesn’t seem to help the traffic situation either way. This year there were scooters on top of everything, which come with their own set of issues. It was […]

Amazon Extends Work From Home Policy

Amazon has extended its work from home policy, as the pandemic continues to pick up throughout the country. Amazon had previously slated October as the month when employees would return to the office. According to Reuters, Amazon has extended that by three months, now allowing employees to work from home until January 8, 2020. The change is more […]

High-Profile Companies Join Facebook Advertising Boycott

Multiple high-profile companies have joined the ranks of those boycotting Facebook advertising over racist and violent content. Facebook has been under increasing pressure over what many perceive as a tolerance for racist and violent posts and groups, which Facebook says fall under free speech. In the wake of George Floyd’s death, and the renewed focus […]

Sonic Branding: Leverage the power of audio in your marketing strategy

Learn how sound can play an important role in differentiating your brand from competitors. You know how important it is to consistently use on-brand visual marketing materials, and how to create them. The same goes for leveraging effective audio and building a sonic marketing strategy. Let experts in audio-specific branding, analytics and distribution explain why […]

Yoast 12.1 adds custom favicons to the mobile snippet preview

Also introduces more schema filters and matches Google’s search font size on desktop. Yoast has released version 12.1 of its WordPress plugin; the update adds your custom favicon to the mobile snippet preview, matches Google’s font sizes on desktop search results and introduces new schema filters. Yoast’s mobile snippet preview with custom favicon. Source: Yoast. Why we […]

Why marketers need identity to build consumer trust in a cookieless world

Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and sustain trusted consumer relationships. For years, cookies were the connective links that helped marketers understand and reach consumers, but no more. Navigating this uncharted terrain is doable though. The keys to success are privacy-friendly, […]

Consumers more invested in reviews, but also more skeptical of authenticity — survey

Users now consult multiple sites and expect reviews to be relatively fresh. Users are increasingly relying on search and reviews when looking for local businesses, the latest BrightLocal consumer reviews survey finds. However, it also shows increasing skepticism of review authenticity and adaptive consumer behavior to combat review fraud. The survey polled just over 1,000 U.S. adults […]