Learn how sound can play an important role in differentiating your brand from competitors. You know how important it is to consistently use on-brand visual marketing materials, and how to create them. The same goes for leveraging effective audio and building a sonic marketing strategy. Let experts in audio-specific branding, analytics and distribution explain why […]

Also introduces more schema filters and matches Google’s search font size on desktop. Yoast has released version 12.1 of its WordPress plugin; the update adds your custom favicon to the mobile snippet preview, matches Google’s font sizes on desktop search results and introduces new schema filters. Yoast’s mobile snippet preview with custom favicon. Source: Yoast. Why we […]

If phone calls are important to your business, having the right analytics on callers is critical to the success of your search marketing Data is everything to marketers. It’s how we measure performance across channels, make optimization decisions, and deliver the right experiences. The more accurate and complete the data marketers can action upon, the […]

Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and sustain trusted consumer relationships. For years, cookies were the connective links that helped marketers understand and reach consumers, but no more. Navigating this uncharted terrain is doable though. The keys to success are privacy-friendly, […]

Users now consult multiple sites and expect reviews to be relatively fresh. Users are increasingly relying on search and reviews when looking for local businesses, the latest BrightLocal consumer reviews survey finds. However, it also shows increasing skepticism of review authenticity and adaptive consumer behavior to combat review fraud. The survey polled just over 1,000 U.S. adults […]

Search marketers should stay vigilant for redirects on referrer click reports as there is more to a click than meets the eye. As every search marketer knows, clicks are a key metric in measuring search traffic, yet counting clicks can be a complicated thing. All clicks are not the same. There are paid clicks. There […]

Beginning August 5, 2020, Google Chrome will begin blocking some of the most intrusive video ads, according to a blog post. According to the post, Google relies on the Better Ads Standards, developed by the Coalition for Better Ads. The group recently announced new standards, addressing some of the most intrusive types of video ads. The […]

“When I look at the conversational space I think it’s going to have as much impact as ecommerce or search or social,” says LivePerson CEO Rob Locascio. “The conversational space is going to be just as big. I think you’ll see one day that there will be a trillion dollar company in this space and I want […]

We live in a feedback economy so if resources and budget are limited, prioritize managing reviews on Google and Facebook. Back in 2016, I introduced the concept of data amplifiers in this column. I defined them as consisting of publishers (such as Apple and Google) and data aggregators (such as Infogroup) that together make sure an enterprise’s […]

Marketing executives from Procter & Gamble and Under Armour talked SEO, customer experience, and the influence of D2C. SAN JOSE – The rise of digital commerce is causing a sort of “renaissance” in today’s largest digital marketplaces, Search Engine Land Editor-in-Chief Ginny Marvin said Wednesday during her keynote at SMX West. This rebirth is driven […]