There’s no doubt about it, video is the most powerful medium for marketing today. Research has shown that 75 million people in the US watch videos on the internet every day. Moreover, about 50 percent those videos are viewed through a mobile device. Experts predict that by 2019, traffic from internet videos will account for 80 […]

Amazon 4-Star is Amazon’s first retail store focused on selling Amazon’s products. The first of presumably many stores just opened in the Soho area of New York City and of course has made a big splash in the media. But what’s special about this store and what makes it a unique shopping experience? Amazon Physical Stores VP Cameron […]

Webinar marketing has been gaining popularity for a few years now. There are plenty of reasons for that: webinars improve social media engagement, help with brand loyalty, create linkable assets, build lead generation lists, and many more. But one effort webinars can particularly helpful for is reputation management. 1. Associate your brand name with prominent niche influencers When […]

Digital marketing is now firmly embedded in our day-to-day lives; we start our day with newsletters and check our Facebook before bed. Its influence will continue to grow in 2019, and new advertising trends built on today’s digital innovations will grow along with it. It’s your job to learn to distinguish them and adapt your […]

Three examples of site architecture modifications that offer big SEO gains in digital marketing. Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly, internal links define your website’s structure. They help users to navigate and search engines to understand your website. A healthy internal linking […]

If you are just starting your career as a search marketer, Amanda Richman, CEO of Wavemaker which is the second largest media agency network in the world, says that you should “reframe it around precision marketing instead of search.” Richman adds, “Folks coming up from the ranks the search have this great understanding around consumer intent. They […]

Google has disclosed plans to improve its Cloud Speech-to-Text API using the same speech recognition technology that’s being utilized to power Google Assistant and Search. The updated API (formerly known as Cloud Speech API)  is predicted to enhance its voice recognition performance and reduce transcription mistakes by as much as 54 percent. The announcement came last week […]

Twitter ad chief Matt Derella is at Advertising Week in New York City spreading the message that Twitter video advertising is the best platform to reach valuable audiences when they are most receptive. He says Twitter has never been more clear about what is our superpower. Matt Derella, Global Vice President, Revenue and Content Partnerships for Twitter, […]

CEO’s of Adobe, Microsoft, SAP announced the launch of the Open Data Initiative, a new data repository in the cloud dedicated to facilitating collaboration across the global research community. This is an initiative squarely aimed at Facebook and Google, in effect challenging them to provide all customer related data back to the customer. Here is […]

In January 2018, a lot of marketers expressed frustration with Facebook—some even gave up on the platform altogether—after noticing a sharp decline in the organic reach of their posts. Facebook’s Head of News Feed Adam Mosseri said that the company decided to “shift ranking to make News Feed more about connecting with people and less […]