This is not your granddad’s customer service advice says Adam Toporek, author of the book, Be Your Customer’s Hero: Real World Tips and Techniques for the Service Front Lines. Toporek recently was on C-Suite TV where he talked about how organizations should train and motivate their front-line employees in order to increase sales. Front-line employees […]

When it comes to online marketing, setting up an effective email campaign frustrates many business owners. Most operate under the assumption that having an email opt-in plugin and signing up with an email marketing service is enough to get high conversions. What they have failed to grasp is the importance of email personalization. One study […]

The number of email users have grown exponentially over the years, and there’s no sign that it will be stopping in 2018. Studies have shown that almost 90% of American consumers use email, and 65% or more have bought something online due to promotional emails. This means the future of marketing relies on data-boosted content […]

The number of companies integrating social media into their marketing campaigns has been growing steadily over the past decade. Some businesses even rely solely on platforms like Facebook, Instagram, and Twitter to promote their goods and services. However, measuring the impact these campaigns have on their business remains a challenge. A 2015 CMO survey underlined […]

I ran across a story on Google’s Connected Workspaces blog how digital signage powered by Google Chrome was used to drive website traffic to the Statue of Liberty and to make the store underneath it more engaging. Evelyn Hill, the gift shop under the Statue of Liberty on Ellis Island, wanted to emulate a photo […]

Pinterest is not quite a social media behemoth like Facebook and Twitter, but with 200 million users a month, it can certainly hold its own. The platform’s user base also covers a wide demographic, making it an ideal place for businesses of all kinds to find new customers. As a matter of fact, 50 percent […]

It took a few years but voice search has finally matured, with Alexa, Siri and other voice-activated helpers now fast becoming the norm instead of a novelty. As a matter of fact, AdWeek reported that about 67 million voice-assisted devices are expected to be in use in the United States by 2019. The sheer volume […]

Marc Palmer, Marketing Communications Manager of Nissan UK, recently spoke in an Adwords promotional video for Google on the effectiveness of using Google Adwords for Nissan. “When you get your first car, suddenly, there’s that little bubble that you live in, where you can do whatever you like,” Palmer said. “I got this little old […]

Facebook users from different parts of the globe will soon be able to look and apply for a local job using the social media platform. The social media giant recently announced that its job search and application feature is being rolled out in more than 40 different countries, including Brazil, Spain, and the UK. The […]

On Monday, Google announced a program called Shopping Actions to help retailers take on the eCommerce giant Amazon. Under the program, merchants are allowed to list their products across the search engine’s platforms—Google Search, Google Express shopping service, and Google Assistant on mobile devices and smart speakers like Google Home. The program gives consumers a universal […]