Facebook saw a decline in usage for the first time in its history, undoubtedly brought about by certain changes made to its News Feed. Despite that, the social media company’s digital ads remained profitable, stemming any concerns investors might have. Facebook recently released its earnings report for the last quarter of 2017. The report underlined […]
Category: Marketing
Instagram is taking steps to help improve their users’ mental health with the creation of its new Wellbeing Team. Millions of people around the world use Instagram to visually share and document their lives. However, the unrealistic portrayal of how other people live has been proven to negatively affect how some users view their own […]
Instagram is planning to increase its share in the eCommerce segment by expanding its shopping feature abroad. Previously available only in the US, the Facebook-owned photo and video sharing app now allows shoppable posts for businesses located in an additional eight countries. Instagram is expanding its shopping feature to other countries such as Australia, Brazil, Canada, Italy, […]
To get the most out of marketing campaigns, it is sometimes necessary to do some tweaking and fine tuning before your ads connect with their targeted audience. For this reason, marketers must gauge the performance of their ad placements which can be gleaned from the reports provided by the ad platform showing data and statistics […]
Looks like Yahoo is now experimenting with their own background colors for search ads. Spotted by @tecnonetblog – Yahoo seems to be testing a green background color for their ads. Personally, I see a light blue colored background for Yahoo ads. Here are screen shots of the test. Green Background Yahoo Search Ads Test: Blue […]
Cambridge Analytica, the controversial firm embroiled in the mishandling of Facebook user data, has announced its shut down on Wednesday. Its British parent SCL Elections Ltd. will also be shuttered as the data analytics company reported a significant decline in business. In a press release, Cambridge Analytica blamed negative media coverage for the data scandal. […]
Instagram is taking steps to help improve their users’ mental health with the creation of its new Wellbeing Team. Millions of people around the world use Instagram to visually share and document their lives. However, the unrealistic portrayal of how other people live has been proven to negatively affect how some users view their own […]
Twitter officially announced May 24 that @names will also not be included in the character count. You also don’t have to add a period before usernames for them to be seen in followers’ feeds. The days of forcing abbreviations so you can fit your text and a photo under Twitter’s 140-character limit will soon be history. Twitter will no longer count […]
Google announced a new Android app dedicated to conducting scientific research. It is being marketed as a tool for conducting science with your phone. Using an Android phone’s internal sensors, and external add-ons, you’ll be able to conduct experiments on the world around you. With the app you can make notations on each of your scientific tests; […]
As we reported earlier this month, Google has been testing longer text ads in search results across devices. On Tuesday, the company announced Expanded Text Ads will be available to advertisers later this year. With the removal of right-side ads, Google now has the flexibility to give text ads more characters in a way that […]