Sponsored Collections may appeal to brands that typically don’t advertise on Yelp and Seasonal Spotlight Ads might help multi-location brands create another touchpoint to showcase their seasonal promotions. Yelp is launching two new ad units that will appear on its iOS app homepage, the company announced Tuesday. Sponsored Collections can enable brands to promote local businesses that […]

“We have seen significant acceleration since the COVID-19 pandemic,” says DocuSign CEO Dan Springer. “A significant portion of that (increase) was due to increased use cases from customers driving that digital transformation faster with services like DocuSign. We don’t see customers going back. Once they’ve got the benefits from that efficiency in their business, the better customer […]

Also, Google will no longer support custom call to actions. Google Business Profiles will only allow product pricing when the price is a single price, not a range of prices, starting on February 15, 2023. Also, Google said that it will no longer allow custom call to actions in Google Business Profiles. Google’s message. Google posted […]

A Google-backed startup plans to bring its lockscreen platform to the US within a couple of months, turning lockscreens into another way to serve ads. Glance is a subsidiary of InMobi Group, the Indian ad giant. The company introduced a way to display news feeds, ads, games, and more on Android lockscreens. As a result, […]

The UK is launching a market investigation into Apple and Google’s dominance in the mobile market, especially cloud gaming and web browsing. Apple and Google have an undisputed duopoly in the mobile market. Blackberry, Palm, Nokia, Microsoft Windows, and others have all fallen by the wayside, unable to compete with Apple’s iOS and Google’s Android. […]

Learn how to use this untapped data source and maximize every dollar spent. Although we are all somewhat uncertain about the economy, marketers are still bullish on 2023. After recovering from the pandemic shutdowns and cutting back on budgets, growth is still predicted for next year. That growth may not be exponential, though. Because of […]

Is this the second generation of Google Glass, how will this change the future of search and marketing? Google will soon begin testing new AR prototypes in public settings worn or used by Googlers and trusted testers starting next month, the company announced. The applications for use include navigation, translation, transcription and visual search. AR prototypes. Google […]

Learn the tools and tactics to execute personalization across channels from a data-first organization. Customers have grown to expect tailored, timely offerings and marketers are challenged with delivering these real-time, personalized experiences to respond to their needs. As a result of this shift, enterprises are leveraging customer-centric strategies to drive smarter engagement across the full […]

Ecommerce is a lucrative market for many businesses. By now, nearly every retail brand has either started or is working on launching an ecommerce store. Global ecommerce revenue is projected to reach 5.4 trillion US dollars by 2022. Therefore, more and more retailers have jumped into the ecommerce space to make more money. With increasing competition, however, it has […]

The app represents a return to the simplicity of expert reviews. You can think of Tobiko as a kind of anti-Yelp. Launched in 2018 by Rich Skrenta, the restaurant app relies on data and expert reviews (rather than user reviews) to deliver a kind of curated, foodie-insider experience. A new Rich Skrenta project. Skrenta is a search veteran […]