Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that: Only 26 percent believed that their marketing analytics tools are well-integrated and work seamlessly together. On the other hand, marketers are 39 percent more likely to see improvement in their overall marketing […]

There can be no doubt, Google is big. It has grown bigger than desktop computers, bigger than any one device or operating system. Google is now the main storefront for every business. From awareness, to consideration, to conversion, and finally advocacy — this white paper from MomentFeed shows how large brands can take advantage of […]

In a significant development, advertisers will soon be able to reach users across devices with Google remarketing campaigns as Google stops relying on cookies and mobile IDs to identify users for remarketing lists. Brad Bender, VP of display and video advertising at Google, announced the shift in a blog post and is set to discuss […]

PR and Communications bring in a great amount of content creation from making a messaging strategy to content for the newsrooms. PR content which may be optimized, socialized and publicized would include blog posts, press releases, case studies, social media content, newsletters, contributed articles, white papers, events both online and off. Whether it would be […]

The web advertising methods are making the business much more straightforward and amenable to get general customers for the business things. The item demand instruments are the included eccentricities for improving the business through on the web. The Internet advertising association gives all administrations to the clients through making and keeping up their locales. A […]