Monday, 23 Dec 2024
Category: SEO
Bing Image Creator is now directly in Bing search and faster

Bing Image Creator is now directly in Bing search and faster

Bing Image Creator now uses a newer model, has more ways to create images, lets you share your creations and has a fresh new design. Bing Image Creator is now using a newer model to create images, has more ways to create images, allows you to share your images and has a fresh new design. These […]

Data providers: Google November 2024 core update was less volatile

Data providers: Google November 2024 core update was less volatile

This last Google core update was less impactful than the August core update and some other core updates. Google’s November 2024 core update started on November 11, 2024 and completed about 24 days later on December 5, 2024. Every core update that Google confirms, by definition, means that the ranking changes from the core update should be visible enough […]

A guide to creating short-form videos

A guide to creating short-form videos

Learn to create short-form videos that stand out in TikTok, Instagram Reels and YouTube Shorts’ competitive algorithm-driven ecosystems. Video content is everywhere, but SEO-savvy short-form videos are rare. Thanks to platforms like TikTok, Instagram Reels and YouTube Shorts, these bite-sized videos, typically 15 seconds to two minutes long, strive to capture attention quickly and drive engagement. Creating video content can feel […]

Surprising data: 15% of Google searches are driven by only 148 terms

In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand. A mere 148 keywords account for 15% of all Google searches. That’s just one of many striking insights from a new analysis of nearly 332 million queries for more than 320,000 unique query terms […]

Google’s site reputation abuse policy is a band-aid for a bullet wound

Google’s site reputation abuse policy is a band-aid for a bullet wound

Dive into the challenges of parasite SEO and why Google’s algorithmic shortcomings make this policy a temporary fix for a systemic issue. Google’s updated site reputation abuse policy attempts to tackle a growing issue in search: large, authoritative sites exploiting their domain strength to rank for content they don’t own or create. While the policy is a […]

Google Search Console removing the Page Experience report

Google Search Console removing the Page Experience report

Google said, “We decided to remove this page to reduce unnecessary clutter within Search Console and simplify navigating to this information.” Google is removing the Page Experience report from Google Search Console, the company announced on LinkedIn this morning. Google said this is to “reduce unnecessary clutter” within the tool. Google did add they “still encourage you […]

Page speed optimization: Everything you need to know

Page speed optimization: Everything you need to know

From enhancing Core Web Vitals to reducing load times, optimize your website for speed and usability with these tips and best practices. A fast website isn’t just a nice-to-have, it’s a crucial part of staying competitive online. This guide covers everything you need to know to boost your page speed and user satisfaction for improved […]

Top SEO tips for location-specific websites

Top SEO tips for location-specific websites

Learn how SEO differs for service area vs. brick-and-mortar businesses. Boost your presence with targeted tactics to reach local customers. Having a strong online presence is crucial for businesses today. Understanding your service area and the geographical reach of your customer base is a key factor in maximizing that presence. Your website is key to […]

Advanced SEO: How to level up your keyword strategy

Advanced SEO: How to level up your keyword strategy

Here’s a framework to analyze user sophistication, prioritize high-intent keywords and engage all decision-makers along the customer journey. The SEO community has been constantly reminded to prioritize the user in recent years. One way we’ve embraced this for our clients is by going beyond basic keyword research to deeply analyze customer sophistication and intent. This approach isn’t just surface-level […]

Search Engine Land Awards 2024: And the winners are…

Search Engine Land Awards 2024: And the winners are…

Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2024. Every year, we are delighted to celebrate the best of search marketing by rewarding the individuals, agencies and in-house teams around the world that deliver exceptional results. On behalf of Search […]