Google said, “We decided to remove this page to reduce unnecessary clutter within Search Console and simplify navigating to this information.” Google is removing the Page Experience report from Google Search Console, the company announced on LinkedIn this morning. Google said this is to “reduce unnecessary clutter” within the tool. Google did add they “still encourage you […]

From enhancing Core Web Vitals to reducing load times, optimize your website for speed and usability with these tips and best practices. A fast website isn’t just a nice-to-have, it’s a crucial part of staying competitive online. This guide covers everything you need to know to boost your page speed and user satisfaction for improved […]

Learn how SEO differs for service area vs. brick-and-mortar businesses. Boost your presence with targeted tactics to reach local customers. Having a strong online presence is crucial for businesses today. Understanding your service area and the geographical reach of your customer base is a key factor in maximizing that presence. Your website is key to […]

Here’s a framework to analyze user sophistication, prioritize high-intent keywords and engage all decision-makers along the customer journey. The SEO community has been constantly reminded to prioritize the user in recent years. One way we’ve embraced this for our clients is by going beyond basic keyword research to deeply analyze customer sophistication and intent. This approach isn’t just surface-level […]

Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2024. Every year, we are delighted to celebrate the best of search marketing by rewarding the individuals, agencies and in-house teams around the world that deliver exceptional results. On behalf of Search […]

Optimize your content for Google AI Overviews and become a go-to source for chatbots and large language models. Gartner predicted in February that, by 2026, search engine volume will drop by 25%. The total market share lost by search will be transferred to AI chatbots and other virtual agents: “Generative AI (GenAI) solutions are becoming substitute […]

What type of impact do interstitials or pop-ups have on search? Dive into this case study to see their effect on organic traffic value. Recently, an SEO client of mine lost 82% of desktop organic traffic to their homepage in one month. Then, there was another 97% decline in desktop organic traffic in the second month. Why? […]

Get more done in less time with these must-have AI tools to automate tasks, optimize content and improve your search engine rankings. AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which […]

Tracking only basic KPIs for Meta Ads? Uncover six advanced metrics to help you optimize audience reach, engagement and conversions. Meta Ads provides a solid foundation of basic metrics like ROAS and conversion rate, but savvy marketers know that true optimization lies in the details. Are your clicks translating into quality visits? Is your audience reach […]

Advertisers can now use new AI-powered tools and creative formats to drive holiday sales, including promo features and reminder ads. Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages. These updates, integrated with Meta’s […]