At SMX Next, Google revealed that, years ago, the Panda algorithm was replaced with an updated algorithm called Coati Did you know that the Google Panda algorithm from 2012 is no longer? Over the years it not only was incorporated into the core ranking algorithm but also at some point evolved into a new algorithm named after […]

Google’s John Mueller warns not to change URLs for SEO reasons. Is he right? It depends, of course. Here are some exceptions. Personally, I change outdated, harmful or lengthy web addresses (a.k.a., URLs) when updating existing content quite often. Why? Let me explain. What did Google’s John Mueller say about changing URLs for SEO? Before […]

How to nurture meaningful partnerships and workflows for the greater good. When it comes to collaboration, there is no one-size-fits-all approach. Especially now, as businesses operate in many different ways, the way employees work together is ever-evolving. Because of this, leaders need to rethink how to collaborate successfully by removing barriers and empowering their teams […]

Know what you might be getting into before engaging with a cheap SEO provider. Here are warning signs to watch for and situations to avoid. Search engine optimization requires an investment. Look at it as an investment with an expectation of a return on that investment. SEO is a long-term discipline and process. It demands a […]

Tactic-rich. Expert-led. 100% free. Keep reading for more awesome reasons to attend SMX. The staggering amount of change in the last 24 months has presented search marketers with an unrivaled amount of challenges… and opportunities: The role of automation is expanding The forced transition to GA4 is looming Google algorithm updates feel endless That’s just the start. […]

But, UX remains crucial and Google has introduced Priority Hints to help site owners and browsers prioritize which resources to load first. Since its announcement, the page experience update generated much speculation among SEOs. This was because it made user experience more of a Google ranking factor than it had been before and because it […]

Looking to work with an agency to manage your SEO? Consider these tips when vetting potential agency partners. SEO agencies can vary in terms of their quality of service. That means a large number of brands and organizations have been burned at least once. Additionally, many agencies look and sound the same – just swap […]

You may see changes in your clicks and impression data within the performance and rich result reports. Google has made some changes to how review-types show in Google search and as a result, you may see some changes to the clicks and impressions reported within some of the reports within Search Console. What changed. Google said, “Google began […]

Hiring for SEO roles? Asking these questions can help you separate the pretenders from the contenders during interviews. Hiring is one of the hardest jobs you have as a manager, team builder and even coworker. I have a distinct memory of hiring my first SEO employee at Uber over five years ago. The search took […]

This affected “many” Google Search Console properties, so make sure to check your reports in the next couple of days. Google said there was a bug with its coverage report in Search Console where Google reported pages as being indexed, when in fact, they were not indexed by Google Search. Google said this “affected many […]