Customer reviews aren’t just for show. At SMX Next, Kyra Sammis explains how marketers can use reviews to improve SEO. Customer reviews aren’t just trust signals for your customers — they can also provide potential SEO ranking boosts when used effectively. “They [reviews] build trust in your brand,” said Kyra Sammis, customer success manager at […]

Here’s a look at significant search, digital marketing and consumer trends, along with the must-haves for digital marketers in 2023. As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. In […]

Search Engine Land launched on this day in 2006. Today, we look back on a successful 2022 and look forward to an even greater 2023. Search Engine Land celebrates its Sweet 16 today. While most of the original team from 2006 has moved on, the mission of Search Engine Land remains nearly the same as […]

Google Search Console said click and impression data may appear to increase because of this update. Google has improved its system to count clicks and impressions for the Google Search Console Discover performance report. The Discover performance report within Google Search Console helps you track how much visibility your content and articles are obtaining within Google Discover; that report […]

Protect your WordPress website from harmful cyber attacks. Follow these tips to keep hackers at bay and secure your SEO performance. As a marketer, SEO or web developer, you know how important it is to keep your WordPress site secure. From using strong passwords and updating plugins to installing a security plugin and monitoring traffic, […]

At SMX Next, Google revealed that, years ago, the Panda algorithm was replaced with an updated algorithm called Coati Did you know that the Google Panda algorithm from 2012 is no longer? Over the years it not only was incorporated into the core ranking algorithm but also at some point evolved into a new algorithm named after […]

Google’s John Mueller warns not to change URLs for SEO reasons. Is he right? It depends, of course. Here are some exceptions. Personally, I change outdated, harmful or lengthy web addresses (a.k.a., URLs) when updating existing content quite often. Why? Let me explain. What did Google’s John Mueller say about changing URLs for SEO? Before […]

How to nurture meaningful partnerships and workflows for the greater good. When it comes to collaboration, there is no one-size-fits-all approach. Especially now, as businesses operate in many different ways, the way employees work together is ever-evolving. Because of this, leaders need to rethink how to collaborate successfully by removing barriers and empowering their teams […]

Know what you might be getting into before engaging with a cheap SEO provider. Here are warning signs to watch for and situations to avoid. Search engine optimization requires an investment. Look at it as an investment with an expectation of a return on that investment. SEO is a long-term discipline and process. It demands a […]

Tactic-rich. Expert-led. 100% free. Keep reading for more awesome reasons to attend SMX. The staggering amount of change in the last 24 months has presented search marketers with an unrivaled amount of challenges… and opportunities: The role of automation is expanding The forced transition to GA4 is looming Google algorithm updates feel endless That’s just the start. […]