Learn why all SEOs should adopt a problem-solving mentality and how you can build it into your approach. SEO is a big thing. Yes, it is made up of a lot of small things. Some connected, some not. We’d all love to stay on track, on plan and have everything go smoothly. But the reality is […]

These changes should help the videos you upload to Vimeo gain more visibility in Google’s search results. Vimeo, a popular video hosting platform (obviously not as popular as YouTube), has added structured data to all of its publicly available videos on its platform. Vimeo said the SEO changes they made to the videos will give “your videos […]

Target audience research is crucial for understanding the buying stages of your ideal customers. Here’s how to do it. How your customers find you can vary significantly. It may be based on their interests, needs or pain points. Some people may already know exactly what they need and search for that on Google. Others may […]

This shouldn’t happen, but it did – and that is scary. If you search for [Moz] in Google Search, you won’t be seeing the moz.com home page, that page was removed from the Google index due to a DMCA takedown request. The takedown complaint cites that Moz’s home page, along with 185 other URLs were […]

As publishers continue to move away from AMP, how can they maintain site performance? The verdict is in: publishers are abandoning Google’s Accelerated Mobile Pages (AMP). Multiple media outlets, including Search Engine Land, are moving away from it, without any noticeable impact on traffic or search rankings. Since AMP’s launch in 2016, technology, and Google’s own requirements, have […]

Learn how to handle unprofessional treatment at various online and offline SEO events, including conferences, webinars and social media. I am what might be called a veteran search engine optimizer. I have many years of experience speaking at multiple SEO events (conferences, webinars, training and so forth). I often get involved in controversial SEO debates […]

Here are seven reasons why people believe in SEO myths and misinformation – and what to do when these situations arise. Some days in the world of SEO, it feels like “Groundhog Day” – the classic 1993 movie where Phil Conners (played by Bill Murray) repeats the same day over and over. But instead of […]

Do you need to disavow low-quality, spammy links? Discover answers to frequently asked questions about disavowing links. What is a toxic link? Are toxic links the same thing as spammy links? Can too many of these hurt your site’s ability to rank? If you are uncertain as to whether you would benefit from filing a […]

The new product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage. Google has begun the rollout of the third version of the products reviews update, a search ranking algorithm update targeted at ranking product review related content on the web that is most helpful and useful to searchers. The first […]

In SEO, there are obvious costs, but also some hidden costs. Learn how to understand the true, full cost of SEO. One of the most common questions about SEO is “how much does SEO cost?” And to be honest, it can be tough to answer. So many variables go into SEO costs. Some are obvious, […]