We’ve seen a big drop in traffic to AMP pages, suggesting that the inclusion of non-AMP pages in Top Stories is taking a toll. “Gasp! Think of the traffic!”  That’s a pretty accurate account of the more than two dozen conversations we’ve had about Search Engine Land’s support of Google’s Accelerated Mobile Pages in the […]

At SMX Advanced, Jessica Bowman and Avinash Conda shared how CTR is a simple, effective way to prove the worth of their SEO efforts. “I see clients, again and again, having to evaluate the value of making this [SEO] change over that change at the ticket level,” said Jessica Bowman, enterprise SEO consultant and author […]

Here’s how to leverage entity search and deploy a winning strategy across the organization. Entity search has become a competitive advantage for businesses and brands. With Google opening its topics API and releasing the most comprehensive deep learning algorithms, such as PaLM, LaMDA2 and MUM, it’s critical to understand the semantic web and how to […]

Learn how to identify entities and topically-related keywords, optimize for on-page elements and build content that will stand out. We all know that “content is king.” What many don’t understand is that for content to be king, it needs the support of its court. To make the most out of your content strategy, it’s important […]

Learn why all SEOs should adopt a problem-solving mentality and how you can build it into your approach. SEO is a big thing. Yes, it is made up of a lot of small things. Some connected, some not. We’d all love to stay on track, on plan and have everything go smoothly. But the reality is […]

These changes should help the videos you upload to Vimeo gain more visibility in Google’s search results. Vimeo, a popular video hosting platform (obviously not as popular as YouTube), has added structured data to all of its publicly available videos on its platform. Vimeo said the SEO changes they made to the videos will give “your videos […]

Target audience research is crucial for understanding the buying stages of your ideal customers. Here’s how to do it. How your customers find you can vary significantly. It may be based on their interests, needs or pain points. Some people may already know exactly what they need and search for that on Google. Others may […]

This shouldn’t happen, but it did – and that is scary. If you search for [Moz] in Google Search, you won’t be seeing the moz.com home page, that page was removed from the Google index due to a DMCA takedown request. The takedown complaint cites that Moz’s home page, along with 185 other URLs were […]

As publishers continue to move away from AMP, how can they maintain site performance? The verdict is in: publishers are abandoning Google’s Accelerated Mobile Pages (AMP). Multiple media outlets, including Search Engine Land, are moving away from it, without any noticeable impact on traffic or search rankings. Since AMP’s launch in 2016, technology, and Google’s own requirements, have […]

Learn how to handle unprofessional treatment at various online and offline SEO events, including conferences, webinars and social media. I am what might be called a veteran search engine optimizer. I have many years of experience speaking at multiple SEO events (conferences, webinars, training and so forth). I often get involved in controversial SEO debates […]