Between November 11th and November 17th, Googlebot slowed crawling on some websites. Google’s John Mueller has confirmed that a bug prevented Google from crawling for the AMP cache between November 11, 2021 and November 17, 2021. The bug has since been resolved. Google confirmed. “We saw that crawling for the AMP cache had slowed down for […]

SEOs have a few opinions on the timing of this update. Yesterday, Google announced the November 2021 core update. While there’s nothing new about these periodic algorithm changes, many SEOs are wondering why Google decided to release it right before one of the busiest shopping periods of the year. The holiday shopping season. The weeks encompassing Black Friday […]

Learn how online referrals can boost your site ranking. Consumer behavior has evolved in a way that customers worldwide are relying on reviews from their fellow shoppers to find the most up-to-date and accurate information about businesses in their local communities and beyond. Reviews are an opportunity for anyone familiar with your brand to publicly […]

After both Microsoft Bing and Yandex announce IndexNow, Google promises to give it a try. A Google spokesperson has confirmed that the search company will be testing the new IndexNow protocol first introduced by Microsoft Bing and Yandex a few weeks ago. Google said while its crawling efforts are efficient, Google will test to see if it […]

Instead of removal from Google Search, your products may still show up but the performance will be limited. Google is changing the enforcement policy around unique product identifiers for Google Merchant Center from immediate disapproval to limited performance capabilities for free listings. “Products that are missing such attributes will remain eligible to serve but their […]

Anyone who’s worked with website moves and merges knows redirecting the old pages to the new domain is just part of the story. User experience optimization is an equally important stage in any SEO project. Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using […]

Automating search ads is the secret to success against supply chain challenges, rising shipping costs, and pandemic pandemonium. Q4 is here, and it’s time to ensure your paid search programs drive the success you need for a strong finish in 2021. Two short years ago, typical steep discounts and strong promotions were big factors in […]

GMB messaging, voice search optimization, local inventory data, Q&A and the decline of SMB websites are all explored. Local SEO is has been an under-appreciated discipline in digital marketing. Yet management and optimization of local business content and reviews, including for multi-location brands, directly and indirectly impact trillions of dollars in annual consumer spending. Roughly […]

Plus why you should pause your ads (for science) Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and […]

Let’s bring developers into the search engine optimization conversation and community so sites are built for efficient indexing from the get-go. Computer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize app states with single language frameworks. React and Vue are highly optimized for comparing pages loaded […]