How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his strategy for using analytics data to find areas of the site that, if improved, could drive additional revenue for the business. “Do more with less.” How often in our careers have we heard that phrase? Ultimately, […]

Overthinking metrics? Julie Joyce explains why real human users are the key to modern-day link awesomeness. Let me begin by stating that I do not put an enormous emphasis on SEO when I’m training a link builder. Generally speaking, my team of link builders knows the basics of SEO, but they’ve been taught that they […]

These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users. In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number one. Oh, if only it were that […]

Search Console changed how you debug some AMP URLs Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, with […]

This is the first update of the SEO starter guide in several years. Google announced that it has retired the old PDF version of the SEO Starter Guide originally released in 2008, over nine years ago, with a new web-based version of the guide. The last time Google updated this guide was several years ago. The new guide merges […]

Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with them. As of December 19, 2017, “rich results” is the new name for all of Google’s special search result features and enhancements, including rich snippets, rich cards and enriched results. As a marketer, those terms probably aren’t new […]

Columnist Julie Joyce shares tips and tricks for finding link-building prospects Every time I conduct an in-house survey and ask my linking team, “What do you think is the hardest part of your job,” they answer, “The discovery process!” Just to clarify, when they say “discovery,” they are referring to the process of finding new […]

Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior. In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in search. Fast-forward to 2018, and search marketers are […]

Contributor Ryan Shelley explains that technical SEO is more important than ever — but for long-term ranking success, understanding how Google processes data is key. “Does technical SEO even matter anymore?” “If I just write a lot of content, I’ll drive traffic right?” “Is keyword research even worth the investment?” These are common questions I […]

A strong website is a lifeline for most companies. Contributor Jim Yu recommends using it to push smart SEO content, social agendas and AI first technologies. In parallel, over the last year, we have witnessed the convergence of content and search engine optimization (SEO). Intelligent marketers are utilizing these trends and building integrated marketing frameworks […]