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Category: SEO
Don’t ignore the basic, everyday technical SEO issues that pop up when marketing a website, suggests contributor Jeremy Knauff. Take care of the fundamentals and you’ll see better SEO results. Are you looking for some smart and easy SEO wins in 2018? Who isn’t? This is a great time to knock down the cobwebs in […]
Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website. Google has been on a mission to transform search from “strings to things.” This mission was one of the many reasons for the Hummingbird update […]
Not sure how to optimize your webpages for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site. How do you optimize content for voice search in 2018? That’s a popular search engine optimization (SEO) question these days as everyone looks […]
SEO Ask the SMXpert: SEO markup and structured data Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content. The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. […]
We also spoke about common issues found in many SEO audits. Last November I met up with Fay Friedman, an SEO based in New Jersey who currently works in the property management space but spent a lot of her early career in e-commerce SEO. Fay Friedman is the the Director of SEO and Marketing of […]
How much should you earn — or pay? What does it take to get hired — or attract top candidates? Conductor’s “2021 U.S. Digital Marketing Salary & Job Trends Guide” gives marketers and teams the in-depth salary data, job market trends and essential skills to navigate the changing hiring landscape. Conductor analyzed digital marketing salary data […]
If you missed the changes Google made late last year on labeling country services, you’re not alone. Contributor Patrick Stox goes through the update and explains why you’re seeing a better experience for local users. In October 2017, Google announced it had updated the way it labeled country services on the mobile web, the Google app […]
Ever wonder why that link-building campaign you spent a ton of time and money on didn’t take off? Contributor Paddy Moogan offers 5 content execution tactics that will help you haul in quality links. I spend a lot of time trying to figure out why some content ideas get links and why some don’t. There […]
You may see more green scores in your core web vitals report in Search Console. If you check out your core web vitals report within Google Search Console over the next day or two, you may start to see a lot more green scores. This is not necessarily because of anything you may have done to improve […]