We also spoke about common issues found in many SEO audits. Last November I met up with Fay Friedman, an SEO based in New Jersey who currently works in the property management space but spent a lot of her early career in e-commerce SEO. Fay Friedman is the the Director of SEO and Marketing of […]

How much should you earn — or pay? What does it take to get hired — or attract top candidates? Conductor’s “2021 U.S. Digital Marketing Salary & Job Trends Guide” gives marketers and teams the in-depth salary data, job market trends and essential skills to navigate the changing hiring landscape. Conductor analyzed digital marketing salary data […]

If you missed the changes Google made late last year on labeling country services, you’re not alone. Contributor Patrick Stox goes through the update and explains why you’re seeing a better experience for local users. In October 2017, Google announced it had updated the way it labeled country services on the mobile web, the Google app […]

Ever wonder why that link-building campaign you spent a ton of time and money on didn’t take off? Contributor Paddy Moogan offers 5 content execution tactics that will help you haul in quality links. I spend a lot of time trying to figure out why some content ideas get links and why some don’t. There […]

You may see more green scores in your core web vitals report in Search Console. If you check out your core web vitals report within Google Search Console over the next day or two, you may start to see a lot more green scores. This is not necessarily because of anything you may have done to improve […]

Learn some strategies to help you harness the power of local search and succeed in 2021. The pandemic has fundamentally changed buyer behavior and disrupted the local search marketing industry. As 2021 is poised to be one of the most interesting years for search yet, how can advertisers and marketers navigate this evolving, more localized […]

Contributor Dave Davies shares a case study that shows how smart internal link building and targeted SEO can have a significant impact on rankings and traffic. Back in 2016, I wrote a piece on optimizing internal linking structures.  In the article, we discussed a range of issues from PageRank and link equity flow to anchor text and […]

Learn how UGC can improve all your search marketing KPIs, including page rankings and Google Ads click-through rates. Learn why User-Generated Content (UGC) is one of the most effective ways to create a highly successful, long-term SEO and conversion strategy. This report from Shopper Approved covers what the most relevant forms of UGC are, how […]

Now that you know how to identify, prevent, stop and recover from a Negative SEO attack, here’s a look toward possible future threats you should arm yourself to fight. Welcome to the final installment of the Negative SEO series! Before we get started on this look into the possible future, it is important to note […]

Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news. Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020 in the rearview, the way the search industry’s biggest players […]