Learn some strategies to help you harness the power of local search and succeed in 2021. The pandemic has fundamentally changed buyer behavior and disrupted the local search marketing industry. As 2021 is poised to be one of the most interesting years for search yet, how can advertisers and marketers navigate this evolving, more localized […]

Contributor Dave Davies shares a case study that shows how smart internal link building and targeted SEO can have a significant impact on rankings and traffic. Back in 2016, I wrote a piece on optimizing internal linking structures.  In the article, we discussed a range of issues from PageRank and link equity flow to anchor text and […]

Learn how UGC can improve all your search marketing KPIs, including page rankings and Google Ads click-through rates. Learn why User-Generated Content (UGC) is one of the most effective ways to create a highly successful, long-term SEO and conversion strategy. This report from Shopper Approved covers what the most relevant forms of UGC are, how […]

Now that you know how to identify, prevent, stop and recover from a Negative SEO attack, here’s a look toward possible future threats you should arm yourself to fight. Welcome to the final installment of the Negative SEO series! Before we get started on this look into the possible future, it is important to note […]

Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news. Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020 in the rearview, the way the search industry’s biggest players […]

Secure links for clients and increase rankings, traffic and revenue with reusable content campaigns, targeted outreach, keyword research and managing link blockers. I recently presented at SMX East in New York. Aside from being one of my favourite cities in the world, it was a great conference and I want to expand upon my presentation and dive a […]

Google is helping webmasters and SEOs on New Years and other holidays. John Mueller, a Google webmaster trends analyst, spent a portion of his New Years break responding to concerns and questions around Google search related issues. Here’s what kept him occupied. Slow server leads to crawling and indexing issues. In one help thread, John Mueller helped a […]

Unravel your competitors’ secret strategies and leave your rivals behind with SE Ranking, all-in-one software for SEO professionals. Competitor analysis is a crucial part of any SEO strategy. Whether you’re just estimating your chances of conquering a new niche or already trying hard to move up the ranking ladder, you need to mind your rivals. […]

Learn the five steps to make Angular play nicely with search engine bots and index your site. If you use Angular to power your website, then you have an extra hurdle to cross when it comes to SEO. Fortunately, Angular Universal makes it easy to leap over it. Keep in mind that “easy” is a […]