Secure links for clients and increase rankings, traffic and revenue with reusable content campaigns, targeted outreach, keyword research and managing link blockers. I recently presented at SMX East in New York. Aside from being one of my favourite cities in the world, it was a great conference and I want to expand upon my presentation and dive a […]
Category: SEO
Search engines are getting more sophisticated at measuring how well a page matches intent so here are some tips on how to build a better strategy for it. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user behavior all keep us on our toes as SEOs. The […]
Google is helping webmasters and SEOs on New Years and other holidays. John Mueller, a Google webmaster trends analyst, spent a portion of his New Years break responding to concerns and questions around Google search related issues. Here’s what kept him occupied. Slow server leads to crawling and indexing issues. In one help thread, John Mueller helped a […]
Unravel your competitors’ secret strategies and leave your rivals behind with SE Ranking, all-in-one software for SEO professionals. Competitor analysis is a crucial part of any SEO strategy. Whether you’re just estimating your chances of conquering a new niche or already trying hard to move up the ranking ladder, you need to mind your rivals. […]
Learn the five steps to make Angular play nicely with search engine bots and index your site. If you use Angular to power your website, then you have an extra hurdle to cross when it comes to SEO. Fortunately, Angular Universal makes it easy to leap over it. Keep in mind that “easy” is a […]
Use the hierarchy of your site’s technical SEO needs to understand its technical growth and actualization—and what to do next to improve it. What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based on market and keyword research, E-A-T, content […]
Google will begin passage based indexing later this year for English languages. It is a ranking change, not an indexing change. Barry Schwartz on October 15, 2020 at 5:48 pm More Among the slew of changes to search Google announced Thursday, we wanted to delve deeper into the passage-based indexing announcement. Passage-based indexing updates. “Very […]
Spoiler: The numbers you’ll find don’t match up. SEO metric tools are for general trend analysis and competitor benchmarking, not on specific numbers. Have you ever had a client (or boss) that called out discrepancies between the SEO tools you use? As an SEO, it’s tough to have that conversation. Nobody likes to hear, “Well, […]
Let Jones’ tf*idf be your guide. It underpins nearly all modern sophisticated search engine algorithms. In honor of search engine algorithm pioneer Professor Karen Spärck Jones, let’s take a closer look at her crowning achievement: Inverse Document Frequency (idf). It still has significant impact today. Idf and its variants underpin practically all modern sophisticated search […]
How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year. Before the holiday shopping season approaches, online retailers should be readying and refreshing content, category and product pages to maximize search visibility as interest surges, and auditing their sites to ensure a smooth […]