Google’s updated image search interface isn’t the only tool keeping the spotlight on visual content and product discovery. A lot can be said about web performance and images. This post aims to provide an overview of key aspects of image optimization to help with your SEO efforts, from quick wins to slightly more complex techniques. […]

Data science expert Eun-Ji Noh spoke at SMX London about how integrated data science techniques are improving LinkedIn’s search performance. Here are a few highlights. I am a senior data scientist at LinkedIn working on SEO and guest experience. I presented at SMX London last month about how to apply data science in SEO. The […]

After a disappointing opening weekend, the film’s new title began showing up on movie ticket booking sites last night. Warner Bros. has renamed the recently released film Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn) to simply Harley Quinn: Birds of Prey. The reason? To make it easier for moviegoers to find […]

Search Engine Land editors take a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the future may hold. On Friday, August 14, Search Engine Land’s editor-in-chief, Ginny Marvin, will lead a discussion with the other Search Engine Land editors about the effects of the disruptions […]

Moz’ Cyrus Shepard offers top tips on boosting CTRs and earning more traffic with better title tags. For many search marketers, title tags are one of the first-learned elements of the SEO’s toolkit. Unfortunately, that leads many to toss off title tag optimization as a beginner’s tactic. During his presentation on Advanced Title Tag Optimization at SMX […]

Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with customers. Managing a company’s brand, even during “normal” times, can be challenging depending upon your niche, your competition and the current circumstances. And of course, most of us have heard of (but hopefully, never […]

In the face of the COVID-19 crisis and economic turbulence, marketers are anticipating lower budgets and higher goals. CMOs are trying to figure out what to do. They must decide how to respond to this unprecedented situation, how to make the right budget cuts, how to best help customers in this time of crisis. In […]

What SEOs need to consider before Google lifts the AMP restriction on the Top Stories carousel. Next year, AMP will no longer be a requirement for content to appear in Google’s Top Stories section. This announcement carries substantial traffic and ad revenue implications for major publishers. To provide SEOs with an overview of the news, factors to […]

This is the first of a two-part series about how to scale your analyses to larger datasets from your server logs. For my first post on Search Engine Land, I’ll start by quoting Ian Lurie: Log file analysis is a lost art. But it can save your SEO butt! Wise words. However, getting the data […]

Let MarTech Today’s ‘Enterprise SEO Platforms: A Marketer’s Guide’ help you make the informed choice. Over the years, Google’s search engine results page (SERP) has evolved from 10 simple blue links to a more dynamic view with Sponsored Ads at the top of the page, and more than 20 other SERP elements. While this makes […]