Use the hierarchy of your site’s technical SEO needs to understand its technical growth and actualization—and what to do next to improve it. What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based on market and keyword research, E-A-T, content […]

Google will begin passage based indexing later this year for English languages. It is a ranking change, not an indexing change. Barry Schwartz on October 15, 2020 at 5:48 pm More Among the slew of changes to search Google announced Thursday, we wanted to delve deeper into the passage-based indexing announcement. Passage-based indexing updates. “Very […]

Spoiler: The numbers you’ll find don’t match up. SEO metric tools are for general trend analysis and competitor benchmarking, not on specific numbers. Have you ever had a client (or boss) that called out discrepancies between the SEO tools you use? As an SEO, it’s tough to have that conversation. Nobody likes to hear, “Well, […]

Let Jones’ tf*idf be your guide. It underpins nearly all modern sophisticated search engine algorithms. In honor of search engine algorithm pioneer Professor Karen Spärck Jones, let’s take a closer look at her crowning achievement: Inverse Document Frequency (idf). It still has significant impact today. Idf and its variants underpin practically all modern sophisticated search […]

How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year. Before the holiday shopping season approaches, online retailers should be readying and refreshing content, category and product pages to maximize search visibility as interest surges, and auditing their sites to ensure a smooth […]

Google’s updated image search interface isn’t the only tool keeping the spotlight on visual content and product discovery. A lot can be said about web performance and images. This post aims to provide an overview of key aspects of image optimization to help with your SEO efforts, from quick wins to slightly more complex techniques. […]

Data science expert Eun-Ji Noh spoke at SMX London about how integrated data science techniques are improving LinkedIn’s search performance. Here are a few highlights. I am a senior data scientist at LinkedIn working on SEO and guest experience. I presented at SMX London last month about how to apply data science in SEO. The […]

After a disappointing opening weekend, the film’s new title began showing up on movie ticket booking sites last night. Warner Bros. has renamed the recently released film Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn) to simply Harley Quinn: Birds of Prey. The reason? To make it easier for moviegoers to find […]

Search Engine Land editors take a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the future may hold. On Friday, August 14, Search Engine Land’s editor-in-chief, Ginny Marvin, will lead a discussion with the other Search Engine Land editors about the effects of the disruptions […]

Moz’ Cyrus Shepard offers top tips on boosting CTRs and earning more traffic with better title tags. For many search marketers, title tags are one of the first-learned elements of the SEO’s toolkit. Unfortunately, that leads many to toss off title tag optimization as a beginner’s tactic. During his presentation on Advanced Title Tag Optimization at SMX […]