Optimize your content for Google AI Overviews and become a go-to source for chatbots and large language models. Gartner predicted in February that, by 2026, search engine volume will drop by 25%. The total market share lost by search will be transferred to AI chatbots and other virtual agents: “Generative AI (GenAI) solutions are becoming substitute […]

What type of impact do interstitials or pop-ups have on search? Dive into this case study to see their effect on organic traffic value. Recently, an SEO client of mine lost 82% of desktop organic traffic to their homepage in one month. Then, there was another 97% decline in desktop organic traffic in the second month. Why? […]

Get more done in less time with these must-have AI tools to automate tasks, optimize content and improve your search engine rankings. AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which […]

Tracking only basic KPIs for Meta Ads? Uncover six advanced metrics to help you optimize audience reach, engagement and conversions. Meta Ads provides a solid foundation of basic metrics like ROAS and conversion rate, but savvy marketers know that true optimization lies in the details. Are your clicks translating into quality visits? Is your audience reach […]

Advertisers can now use new AI-powered tools and creative formats to drive holiday sales, including promo features and reminder ads. Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages. These updates, integrated with Meta’s […]

Apple uses Google, OpenAI and other search providers for the search results. Apple demonstrated a new search experience with Apple Intelligence named Apple Visual Intelligence. It looks and feels like Google Lens but it uses the native iPhone camera and is built into Apple Intelligence directly. Plus, it seems to use third-party search providers, like […]

Google’s new consolidated Masthead format requirements page centralizes guidelines for masthead ads on YouTube and Google TV. Google will launch a new consolidated resource on Oct. 3, called “Masthead format requirements.” This new page will streamline all requirements for masthead ads across YouTube and Google TV, providing a centralized reference point for advertisers. Why we care. While the […]

Drive revenue growth and optimize your marketing spend using data-centric strategies and advanced AI models. AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. Companies can develop robust forecasting and budgeting models that focus on data-driven decisions. This approach enables customized strategies that align with specific business goals and can be adjusted based […]

In the early days of AI Overviews (and Search Generative Experience before that), Google typically cited sources beyond the top 10 results. The sources cited in Google AI Overviews now match one or more of the webpages from the top 10 Google organic search results 99.5% of the time. This new data was shared on LinkedIn by […]

The overlap of AI Overviews with Google’s search results increased. Travel and entertainment queries no longer triggered AI Overviews. The visibility of AI Overviews in Google’s search results increased to 12% in July, only to fall back to 7% by the end of the month, according to new data from enterprise SEO platform BrightEdge. While […]