Apple uses Google, OpenAI and other search providers for the search results. Apple demonstrated a new search experience with Apple Intelligence named Apple Visual Intelligence. It looks and feels like Google Lens but it uses the native iPhone camera and is built into Apple Intelligence directly. Plus, it seems to use third-party search providers, like […]
Category: SEO
Google’s new consolidated Masthead format requirements page centralizes guidelines for masthead ads on YouTube and Google TV. Google will launch a new consolidated resource on Oct. 3, called “Masthead format requirements.” This new page will streamline all requirements for masthead ads across YouTube and Google TV, providing a centralized reference point for advertisers. Why we care. While the […]
Drive revenue growth and optimize your marketing spend using data-centric strategies and advanced AI models. AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. Companies can develop robust forecasting and budgeting models that focus on data-driven decisions. This approach enables customized strategies that align with specific business goals and can be adjusted based […]
In the early days of AI Overviews (and Search Generative Experience before that), Google typically cited sources beyond the top 10 results. The sources cited in Google AI Overviews now match one or more of the webpages from the top 10 Google organic search results 99.5% of the time. This new data was shared on LinkedIn by […]
The overlap of AI Overviews with Google’s search results increased. Travel and entertainment queries no longer triggered AI Overviews. The visibility of AI Overviews in Google’s search results increased to 12% in July, only to fall back to 7% by the end of the month, according to new data from enterprise SEO platform BrightEdge. While […]
Learn commonly used and lesser-known data segments to help you pinpoint technical SEO patterns and trends in enterprise websites. When training new technical SEOs, I find they struggle to identify action items from tools like Google Search Console and site crawlers (e.g., Screaming Frog, Lumar, OnCrawl). I presented on this topic at SMX Advanced 2024. For those who […]
Transform your team into a veritable search marketing Swiss Army knife with actionable training + live Q&A! Successful search marketing requires thoughtful coordination between diverse teams responsible for SEO, PPC, analytics, and beyond. Get your team on the same page, speaking the same language, and working towards a shared vision of success: Attend the SMX Master […]
High severity vulnerability affecting up to +100,000 installations allows unauthenticated attackers to execute CSRF exploit The U.S. National Vulnerability Database (NVD) and Wordfence published a security advisory of a high severity Cross Site Request Forgery (CSRF) vulnerability affecting the Nested Pages WordPress plugin affecting up to +100,000 installations. The vulnerability received a Common Vulnerability Scoring […]
Multinational and multilingual websites Multinational or global websites are created to target audiences in multiple countries. While multinational websites can be multilingual, depending on the target countries, your multinational website may not always be multilingual. For example, if you are targeting English-language audiences in the U.S., UK, Australia and Ireland, you may have a single […]
Tips for earning high-quality backlinks by creating valuable content that attracts natural links from authoritative sites. What is content-based link building? Content-based link building is a strategy used in SEO to acquire backlinks by creating and promoting high-quality content. Instead of actively soliciting links from other websites, which can be seen as spammy or manipulative, content-based link […]