Google’s Martin Splitt discusses his mission to provide both sides with the knowledge and vocabulary necessary to close the gap. SEO teams are responsible for their organizations’ organic visibility, yet, as In-House SEO Advisor for Search Engine Land Jessica Bowman likes to phrase it, these teams directly move very few levers that will actually improve SEO, particularly […]
Category: SEO
SEO tips to fully optimize your Shopify site for higher rankings and more sales. Optimizing your Shopify store for Google, Bing and other search engines is critical for helping potential customers discover your site. Many of the tenets of search engine optimization (SEO) are based on providing users with a positive experience. The easier it […]
SEO is one of the best channels to invest in right now to attract new customers and reinforce the loyalty of your existing client base. None of us were prepared for the realities of the COVID-19 virus. Who could have predicted the omnipresence of vocabularies like social distancing and telework? Who would have thought we’d […]
Your target audiences don’t limit themselves to one channel, so neither should your business. SEO is one of the best marketing channels for return on investment for most small businesses. Because of this, a lot of SMBs will invest their entire marketing budget in SEO tactics. You would think as the owner of an SEO […]
Technical SEO Chris Long discusses the benefits of schema, MREIDs and markup for e-commerce category pages. SMX Overtime is part of our SMX speaker series from conference presenters who answer questions from attendees on a variety of topics. Q. Is it worth implementing schema if there are no visible changes to the search result on […]
A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy. During this time of marketing budget freezes and re-deployments, the question of which channels to use for greatest impact is top of mind for most marketers. Two surveys cast some light on the current thinking among marketing professionals […]
Comparing optimized versus not marketplace sites during March reveals all-time record traffic day not related to algorithm shifts. March has been a very challenging month around the world, and while marketers are not on the front line of the fight against COVID-19, we are fighting to keep our businesses going, and to keep traffic coming […]
Free trial is a great way to get acquainted with pricey SEO software. So here’s a list of SEO tools you can try out before spending money. We all know that SEO is the cornerstone of ranking higher, and this is why there are now hundreds of SEO tools all vying for your attention. To avoid […]
From mom-and-pop shops to international industry leaders, all businesses can benefit from SEO. With the widespread accessibility of the internet, digital marketing has become more important than ever. Companies, especially small businesses, want a marketing partner that can help them take advantage of this online resource. That means providing search engine optimization services. Not every […]
SEOs who adopt the growth mindset will be able to provide integrated services that span across paid search, mobile, content, social, display and email. We know that SEO is a huge priority for marketing; 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority (HubSpot). But across the […]