Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with customers. Managing a company’s brand, even during “normal” times, can be challenging depending upon your niche, your competition and the current circumstances. And of course, most of us have heard of (but hopefully, never […]
Category: SEO
In the face of the COVID-19 crisis and economic turbulence, marketers are anticipating lower budgets and higher goals. CMOs are trying to figure out what to do. They must decide how to respond to this unprecedented situation, how to make the right budget cuts, how to best help customers in this time of crisis. In […]
What SEOs need to consider before Google lifts the AMP restriction on the Top Stories carousel. Next year, AMP will no longer be a requirement for content to appear in Google’s Top Stories section. This announcement carries substantial traffic and ad revenue implications for major publishers. To provide SEOs with an overview of the news, factors to […]
This is the first of a two-part series about how to scale your analyses to larger datasets from your server logs. For my first post on Search Engine Land, I’ll start by quoting Ian Lurie: Log file analysis is a lost art. But it can save your SEO butt! Wise words. However, getting the data […]
Let MarTech Today’s ‘Enterprise SEO Platforms: A Marketer’s Guide’ help you make the informed choice. Over the years, Google’s search engine results page (SERP) has evolved from 10 simple blue links to a more dynamic view with Sponsored Ads at the top of the page, and more than 20 other SERP elements. While this makes […]
Google’s Martin Splitt discusses his mission to provide both sides with the knowledge and vocabulary necessary to close the gap. SEO teams are responsible for their organizations’ organic visibility, yet, as In-House SEO Advisor for Search Engine Land Jessica Bowman likes to phrase it, these teams directly move very few levers that will actually improve SEO, particularly […]
SEO tips to fully optimize your Shopify site for higher rankings and more sales. Optimizing your Shopify store for Google, Bing and other search engines is critical for helping potential customers discover your site. Many of the tenets of search engine optimization (SEO) are based on providing users with a positive experience. The easier it […]
SEO is one of the best channels to invest in right now to attract new customers and reinforce the loyalty of your existing client base. None of us were prepared for the realities of the COVID-19 virus. Who could have predicted the omnipresence of vocabularies like social distancing and telework? Who would have thought we’d […]
Your target audiences don’t limit themselves to one channel, so neither should your business. SEO is one of the best marketing channels for return on investment for most small businesses. Because of this, a lot of SMBs will invest their entire marketing budget in SEO tactics. You would think as the owner of an SEO […]
Technical SEO Chris Long discusses the benefits of schema, MREIDs and markup for e-commerce category pages. SMX Overtime is part of our SMX speaker series from conference presenters who answer questions from attendees on a variety of topics. Q. Is it worth implementing schema if there are no visible changes to the search result on […]