A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy. During this time of marketing budget freezes and re-deployments, the question of which channels to use for greatest impact is top of mind for most marketers. Two surveys cast some light on the current thinking among marketing professionals […]

Comparing optimized versus not marketplace sites during March reveals all-time record traffic day not related to algorithm shifts. March has been a very challenging month around the world, and while marketers are not on the front line of the fight against COVID-19, we are fighting to keep our businesses going, and to keep traffic coming […]

Free trial is a great way to get acquainted with pricey SEO software. So here’s a list of SEO tools you can try out before spending money. We all know that SEO is the cornerstone of ranking higher, and this is why there are now hundreds of SEO tools all vying for your attention. To avoid […]

From mom-and-pop shops to international industry leaders, all businesses can benefit from SEO. With the widespread accessibility of the internet, digital marketing has become more important than ever. Companies, especially small businesses, want a marketing partner that can help them take advantage of this online resource. That means providing search engine optimization services. Not every […]

SEOs who adopt the growth mindset will be able to provide integrated services that span across paid search, mobile, content, social, display and email. We know that SEO is a huge priority for marketing; 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority (HubSpot). But across the […]

Do you really need to pay a fortune to find the best SEO & PPC keywords for your business? If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and sources of data, and, definitely, prices. But which of them […]

Google is aiming to be the end destination of their users’ journeys. This, more than anything, defines major SEO trends for 2020. The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc. But other things continue changing […]

Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search visibility. NEW YORK – Simply implementing structured data is not enough to guarantee success on the search results page. Brands must have a process in place to ensure that they’re identifying the biggest opportunities, implementing Schema correctly and monitoring how […]

The new section aims to provide beginners with an overview of how Googlebot processes JavaScript How Googlebot processes JavaScript. Image source: Google Search developer’s guide. On July 18, Google added a JavaScript SEO basics section to its Search developer’s guide. It includes general descriptions of how Google processes JavaScript as well as some best practices. What it […]

Key SEO tasks can now be fully automated according to the company. One of the promises of machine learning and AI is that mundane tasks can be automated leaving people to do more strategic or creative work. That’s what BrightEdge is saying about its new Autopilot SEO product, which the company likens to a self-driving car. The […]