Publishing original content to your website is, of course, critical for building your audience and boosting your SEO. The benefits of unique and original content are twofold: Original content delivers a superior user experience. Original content helps ensure that search engines aren’t forced to choose between multiple pages of yours that have the same content. […]
Category: SEO
If you are doing paid search, paid social or SEO, and are not optimizing your conversions, you might be leaving money on the table. Here is a true story shared by Momoko Price, partner at Kantan Designs: a company was investing thousands of dollars a month into PPC campaigns but wasn’t optimizing or even tracking […]
Nothing forces you to keep a close eye on Google updates quite like having a wide variety of SEO projects and clients. With clients in almost every industry, I’m forced to check early and often when changes appear in search to see how they’re playing out differently based on the industry (and even the search […]
Here at Search Engine Watch we have written quite extensively over the years about how to optimize your YouTube videos to make sure they really stand out. Ann Smarty’s top 5 tips from last year is a handy list. And for YouTube best practice, Pius Boachie’s post is a great read too. As 2019 gets going, video is still growing as a […]
GMB messaging, voice search optimization, local inventory data, Q&A and the decline of SMB websites are all explored. Local SEO is has been an under-appreciated discipline in digital marketing. Yet management and optimization of local business content and reviews, including for multi-location brands, directly and indirectly impact trillions of dollars in annual consumer spending. Roughly […]
90 percent of respondents believe Google’s focus on proximity “frequently or sometimes” harms search results quality. On the heels of its Local Ranking Factors survey, Moz has released a “State of Local SEO” report. The findings are based on the responses of roughly 1,400 local marketers, segmented by marketer type (agency vs. in-house) and company size. […]
As we near the end of the year, it’s time to review broken links, plugins, functionality and page speed before there is a crisis No matter how perfectly you’ve optimized a website, it will always require constant maintenance. This is because figuratively speaking, much like a vehicle, there are a lot of moving parts and […]
Secure links for clients and increase rankings, traffic and revenue with reusable content campaigns, targeted outreach, keyword research and managing link blockers. Paddy Moogan on December 5, 2018 at 7:30 am More I recently presented at SMX East in New York. Aside from being one of my favourite cities in the world, it was a […]
The top listing in Google’s organic search results draws 33 percent of traffic while the second spot garners 18 percent, a study by online ad network Chitika confirms. After that, it’s a fight to see who secures enough traffic, and of course, in this sort of scenario you need all the help you can get. […]
Whether your business is in the B2B space or consumer goods, the holiday season presents some unique SEO opportunities to capitalize on, and important pitfalls to avoid. Ecommerce, brick and mortar retail stores, and even B2B businesses can experience unique opportunities by being visible in search at a time when people are actively shopping, researching, […]