Organic search is still one of the best ways to drive traffic to your website. Having your site positioned in front of users at the very moment they search is hugely powerful. From helping drive brand awareness to building engagement and driving conversions — there is nothing as satisfying as ranking your content in organic […]
Category: SEO
Google has announced it has expanded Google for Jobs, which was introduced a year ago in the United States, to the United Kingdom. Google wrote, “We’re excited to bring a new job search experience to Google to connect people in the UK to job opportunities.” Google began testing job search features in April of last […]
One aspect of content writing that is rarely mentioned is writing on-brand content that is both SEO-friendly and appeals to your target audience. Form that perfect marriage, and you are well on your way to driving more conversions — one of the primary goals of SEO — whether you are doing it for yourself or […]
If you are a small business owner with a grasp of what it takes to make your site rank for the search terms your potential customers use, great! But if you’re not, don’t despair. Many small business owners struggle with one or more aspects of search engine optimization (SEO), and for good reason. While SEO is […]
“What do we need to do to optimize our site?” It’s a question every search engine optimization specialist (SEO) faces but one that doesn’t have a simple answer. After all, has there ever been a site that simply needs one thing? That’s the problem with SEO. It’s comprised of so many things that when faced […]
Writing optimized content for SEO requires more than just getting to the required word limit – if the author doesn’t care about the output it is unlikely a reader will. A recent article cited at Sphinn discusses the merits of having a positive mindset when sitting down to write optimized content. The article cited is […]
Recently, I’ve had some very enjoyable discussions with other search engine optimization specialists (SEOs) about where to place promotional content. Opinions vary and are dependent on the goals of the webmaster. Some webmasters openly ask for guest bloggers since they need content and don’t have a writing staff. Others who are just starting out want […]
No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence first: look closely at the overall stats for a long enough period in your Google Analytics to see if the traffic spike really looks out of place or if it […]
I make a habit of going to the SEO Ranking Factors panel at SMX Advanced every year. You always get some good information and interesting thoughts on what’s changing in the world of ranking factors, and this year was no exception. Here is my overview of the three speakers and what they shared. Marcus Tober, […]
It’s safe to say that most search engine optimization (SEO) practitioners today understand the role that relevant, high-quality links play in achieving organic ranking and traffic. What is less understood, however, is how to earn those links in sufficient volume to achieve and maintain results — especially when it comes to industries that some may […]