Google announced on the Webmaster blog that they have updated the Lighthouse Chrome Extension to add SEO Audit features. Google said “you can now do a basic SEO Health-check in Chrome (Canary) DevTools or with the Lighthouse extension.” Google said the SEO audit features are very basic, “nor does it make any SEO guarantees for Google websearch or other […]
Category: SEO
In the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets the tone by dispelling myths and providing definitions of key concepts. Today we are starting a six-part series on Negative SEO. The series will be broken into three areas and will […]
Death is the inevitable result of life. We are born. Somewhere along the way we become useful. Then we become useless again and die. On this day, a life is gone. The life of the Content SEO. There are two types of SEO’s. Not WhiteHats and BlackHats, in case that’s what you were thinking. I’ve […]
Indexing is really the first step in any SEO audit. Why? If your site is not being indexed, it is essentially unread by Google and Bing. And if the search engines can’t find and “read” it, no amount of magic or search engine optimization (SEO) will improve the ranking of your web pages. In order […]
Google may have shifted its focus from keywords to “entities” in years, but columnist reminds us that keyword research is still an important and useful part of the SEO process. If Google no longer looks at keywords (Hummingbird), and people no longer search with keywords (voice search), we don’t need to research keywords, right? Wrong! […]
It’s very exciting to see video SEO becoming a reality thanks to amazing algorithms and massive computing power. Behind the Deep learning What is deep learning? It is probably the biggest buzzword around along with AI (Artificial Intelligence). Deep Learning came from advanced math on large data set processing, similar to the way the human […]
Clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist shares her advice. How do you show the value of long-term SEO recommendations in the short term? Before we get into the actions themselves, let me clarify what I mean by “long-term SEO.” To me, […]
“While marketing skills like marketing campaign management, SEO/SEM, and channel marketing were in high demand in 2015, things have changed,” according to member marketing and communications. “This year, SEO/SEM dropped five spots from #4 to #9 and marketing campaign management dropped completely off the list. Demand for marketing skills is slowing because the supply of […]
Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies. Local SEO is much more challenging These days local SEO is more and more challenging. Why? Part of the reason is that many local businesses have finally realized the importance of doing the […]
My site has been that RankBrain *and/or other machine learning elements within Google’s core algorithm are devloped rewarding pages with high user engagement. Google is looking for unicorns – and I think that machine learning is Google’s ultimate Unicorn Detector. Now, when I say unicorns, I mean those pages that have magical engagement rates that […]