This is where SCAMPER comes in SCAMPER helps you examine your content ecosystem from various perspectives to develop radically new ideas. SCAMPER is another trendy marketing acronym for: Substitute Combine Adapt Modify Put-to-another-use Eliminate Rearrange/Reverse Each aspect challenges your current approach and encourages you to think differently. This is powerful as a lone-gun content writer […]
Category: SEO
One of the best places to gain new SEO knowledge and grow your network is at an SEO conference. Take a look at the upcoming events where you can learn from the experts. The rapid advancements in artificial intelligence and machine learning have dramatically reshaped the SEO and digital marketing landscape, and attending a conference […]
Getting your international SEO strategy right can be an elusive feat. There are a lot more factors at play than people give credit for, and it’s often a thankless job. A successful international SEO strategy requires a deep knowledge of your company’s commercial strategy as well as technical SEO knowledge, cultural sensitivity, and excellent data skills. Yet the industry […]
Google’s Search Liaison, Danny Sullivan, has confirmed that the search engine hasn’t launched algorithmic actions targeting site reputation abuse. This clarification addresses speculation within the SEO community that recent traffic drops are related to Google’s previously announced policy update. Sullivan Says No Update Rolled Out Lily Ray, an SEO professional, shared a screenshot on Twitter […]
Highlights 38% of webpages from 2013 are no longer accessible. 23% of news webpages and 21% of government webpages contain broken links. Nearly one-in-five tweets are no longer publicly visible just months after posting. A new study by Pew Research Center reveals the fleeting nature of online information: 38% of webpages from 2013 are no longer accessible […]
Highlights Google is evaluating how to better reward high-quality content sites in the next core update. Demonstrating a genuine commitment to helpful, high-quality content is the best strategy for improving search rankings. Recovery from core update impacts may take significant time/work, assuming sites make aligned improvements. Google’s John Mueller says the Search team is “explicitly […]
Learn how modern search engines use entities, context and knowledge graphs to truly understand queries beyond just matching keywords. We rarely stop to think about the lightning speed of modern information access. Try picturing a time when answers lived only in libraries – it seems archaic now. Search tools have become so powerful that they […]
Embrace the era of “search everywhere” by harnessing the potential of social search platforms for accelerated content optimization. Social search allows users to discover content through social interactions rather than just keyword searches. By leveraging real-time data, trends and user-generated content on these platforms, SEOs can test and refine content much faster than waiting for […]
Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation capabilities. Microsoft’s AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased the testing pool, the company announced today. Why we care: Microsoft touts CopIlot as a way for advertisers to save time on routine […]
When it comes to B2B strategy, a holistic approach is the only approach. Revenue organizations usually operate with siloed teams, and often expect a one-size-fits-all solution (usually buying clicks with paid media). However, without cohesive brand, infrastructure, and pipeline generation efforts, they’re pretty much doomed to fail. It’s just like rowing crew, where each member […]