The overlap of AI Overviews with Google’s search results increased. Travel and entertainment queries no longer triggered AI Overviews. The visibility of AI Overviews in Google’s search results increased to 12% in July, only to fall back to 7% by the end of the month, according to new data from enterprise SEO platform BrightEdge. While […]
Category: SEO
Learn commonly used and lesser-known data segments to help you pinpoint technical SEO patterns and trends in enterprise websites. When training new technical SEOs, I find they struggle to identify action items from tools like Google Search Console and site crawlers (e.g., Screaming Frog, Lumar, OnCrawl). I presented on this topic at SMX Advanced 2024. For those who […]
Transform your team into a veritable search marketing Swiss Army knife with actionable training + live Q&A! Successful search marketing requires thoughtful coordination between diverse teams responsible for SEO, PPC, analytics, and beyond. Get your team on the same page, speaking the same language, and working towards a shared vision of success: Attend the SMX Master […]
High severity vulnerability affecting up to +100,000 installations allows unauthenticated attackers to execute CSRF exploit The U.S. National Vulnerability Database (NVD) and Wordfence published a security advisory of a high severity Cross Site Request Forgery (CSRF) vulnerability affecting the Nested Pages WordPress plugin affecting up to +100,000 installations. The vulnerability received a Common Vulnerability Scoring […]
Multinational and multilingual websites Multinational or global websites are created to target audiences in multiple countries. While multinational websites can be multilingual, depending on the target countries, your multinational website may not always be multilingual. For example, if you are targeting English-language audiences in the U.S., UK, Australia and Ireland, you may have a single […]
Tips for earning high-quality backlinks by creating valuable content that attracts natural links from authoritative sites. What is content-based link building? Content-based link building is a strategy used in SEO to acquire backlinks by creating and promoting high-quality content. Instead of actively soliciting links from other websites, which can be seen as spammy or manipulative, content-based link […]
This is where SCAMPER comes in SCAMPER helps you examine your content ecosystem from various perspectives to develop radically new ideas. SCAMPER is another trendy marketing acronym for: Substitute Combine Adapt Modify Put-to-another-use Eliminate Rearrange/Reverse Each aspect challenges your current approach and encourages you to think differently. This is powerful as a lone-gun content writer […]
One of the best places to gain new SEO knowledge and grow your network is at an SEO conference. Take a look at the upcoming events where you can learn from the experts. The rapid advancements in artificial intelligence and machine learning have dramatically reshaped the SEO and digital marketing landscape, and attending a conference […]
Getting your international SEO strategy right can be an elusive feat. There are a lot more factors at play than people give credit for, and it’s often a thankless job. A successful international SEO strategy requires a deep knowledge of your company’s commercial strategy as well as technical SEO knowledge, cultural sensitivity, and excellent data skills. Yet the industry […]
Google’s Search Liaison, Danny Sullivan, has confirmed that the search engine hasn’t launched algorithmic actions targeting site reputation abuse. This clarification addresses speculation within the SEO community that recent traffic drops are related to Google’s previously announced policy update. Sullivan Says No Update Rolled Out Lily Ray, an SEO professional, shared a screenshot on Twitter […]