When it comes to B2B strategy, a holistic approach is the only approach. Revenue organizations usually operate with siloed teams, and often expect a one-size-fits-all solution (usually buying clicks with paid media). However, without cohesive brand, infrastructure, and pipeline generation efforts, they’re pretty much doomed to fail. It’s just like rowing crew, where each member […]
Category: SEO
Anthropic announced a new Claude Team plan that offers collaborative features and higher usage limits that directly challenges ChatGPT Team Anthropic announced a new Team plan that gives businesses the opportunity to access more powerful features with increased management and security controls that make it a strong option for companies to consider. Generative AI […]
1. Title Tags The title tag is your main and most important anchor. The <title> element typically appears as a clickable headline in search engine results pages (SERPs) and also shows up on social networks and in browsers. For example, if you view the HTML for this article, you’ll see the title is: <title>10 Most […]
Learn how to craft powerful ChatGPT prompts to generate high-quality SEO content. Follow expert tips, examples, and strategies for layering prompts to get the best results. ChatGPT is a game changer in the field of SEO. This powerful language model can generate human-like content, making it an invaluable tool for SEO professionals. However, the prompts you provide largely determine the […]
Avoid the pitfalls and enjoy the benefits of AI content creation. Adopt a collaborative approach that blends technology and human expertise. The rise of AI content creation has been a game-changer – for better or worse. On the one hand, you have benefits like: Improved efficiency. Powerful content ideation. Rapid research. These efficiencies have allowed SEO programs […]
A guide to writing helpful, reliable, people-first content that helps promote your business while ranking highly on search engines. Want to rank highly in 2024 and beyond? Then, you must create what Google calls “helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and […]
The platform insists its algorithms are not to blame if you have noticed a steep decline in reach recently. Instagram shed light on why your posted videos may not be reaching all of your followers on the platform. Adam Mosseri, head of Instagram, explained that “nobody” reaches every single one of their followers due to […]
Don’t be fooled by decent rankings that won’t drive results. Learn five problems that could be hurting your SEO efforts and how to fix them. Your “pretty good” rankings look pretty good. Except they’re not. At least, not when you dig beneath the surface a bit. You’ll quickly realize that the “pretty good” ranking is […]
Learn an AI-assisted approach to content repurposing, enabling you to efficiently create blog roundups and skyscraper posts. In the old days, humans had to identify sources, summarize the work and search for common meaning. Today, robots do the heavy lifting and you, the human, are left to do the creative work of prompting and interpreting […]
With Google’s increasing focus on surfacing first-hand knowledge and personal perspectives in search results, optimizing for “hidden gems.” The rollout of Search Generative Experience (SGE) will change Google SERPs – that’s pretty much indisputable. Whether AI will dominate the SERPs altogether is up for debate. If you’re reading a few strategically placed Google hints, you know there’s […]