Highlights 38% of webpages from 2013 are no longer accessible. 23% of news webpages and 21% of government webpages contain broken links. Nearly one-in-five tweets are no longer publicly visible just months after posting. A new study by Pew Research Center reveals the fleeting nature of online information: 38% of webpages from 2013 are no longer accessible […]
Category: SEO
Highlights Google is evaluating how to better reward high-quality content sites in the next core update. Demonstrating a genuine commitment to helpful, high-quality content is the best strategy for improving search rankings. Recovery from core update impacts may take significant time/work, assuming sites make aligned improvements. Google’s John Mueller says the Search team is “explicitly […]
Learn how modern search engines use entities, context and knowledge graphs to truly understand queries beyond just matching keywords. We rarely stop to think about the lightning speed of modern information access. Try picturing a time when answers lived only in libraries – it seems archaic now. Search tools have become so powerful that they […]
Embrace the era of “search everywhere” by harnessing the potential of social search platforms for accelerated content optimization. Social search allows users to discover content through social interactions rather than just keyword searches. By leveraging real-time data, trends and user-generated content on these platforms, SEOs can test and refine content much faster than waiting for […]
Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation capabilities. Microsoft’s AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased the testing pool, the company announced today. Why we care: Microsoft touts CopIlot as a way for advertisers to save time on routine […]
When it comes to B2B strategy, a holistic approach is the only approach. Revenue organizations usually operate with siloed teams, and often expect a one-size-fits-all solution (usually buying clicks with paid media). However, without cohesive brand, infrastructure, and pipeline generation efforts, they’re pretty much doomed to fail. It’s just like rowing crew, where each member […]
Anthropic announced a new Claude Team plan that offers collaborative features and higher usage limits that directly challenges ChatGPT Team Anthropic announced a new Team plan that gives businesses the opportunity to access more powerful features with increased management and security controls that make it a strong option for companies to consider. Generative AI […]
1. Title Tags The title tag is your main and most important anchor. The <title> element typically appears as a clickable headline in search engine results pages (SERPs) and also shows up on social networks and in browsers. For example, if you view the HTML for this article, you’ll see the title is: <title>10 Most […]
Learn how to craft powerful ChatGPT prompts to generate high-quality SEO content. Follow expert tips, examples, and strategies for layering prompts to get the best results. ChatGPT is a game changer in the field of SEO. This powerful language model can generate human-like content, making it an invaluable tool for SEO professionals. However, the prompts you provide largely determine the […]
Avoid the pitfalls and enjoy the benefits of AI content creation. Adopt a collaborative approach that blends technology and human expertise. The rise of AI content creation has been a game-changer – for better or worse. On the one hand, you have benefits like: Improved efficiency. Powerful content ideation. Rapid research. These efficiencies have allowed SEO programs […]