This is the first of a three-part article about Public Relations for SEO. Let me start by saying that a press release written, issued and leveraged properly, can result in word-of-mouth, articles paraphrasing the release, and at a minimum, at least some backlinks. But, a press release alone will get much less exposure than one […]
Category: SEO
Contributor Chris Marentis explores the unique SEO challenges and opportunities for franchisees and franchisors. SEO is commonly viewed as one of the most challenging marketing activities to orchestrate across a national-to-local network. In addition to trying to figure out how to “win” at SEO in general, franchise businesses also often face the unique dilemma of […]
Why does your website exist? What is the function of each page? Columnist Ryan Shelley explains how an effective SEO strategy starts with defining your website’s purpose. With more than 500 Google algorithm updates made on average each year, how can a site owner build an SEO strategy that stands the test of time? Defining […]
The acquisition adds organic search optimization to ScribbleLive’s growing content marketing arsenal of algorithms and other tools. Content marketing has one goal: Show a potential customer the most useful branded content, at the right time. Step by step, Toronto-based content marketing platform ScribbleLive is building and acquiring the tools for a complete ecosystem to reach […]
Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships with clients. As SEO professionals, we’re expected to have a solid understanding of our trade and to be able to communicate our knowledge clearly and professionally with our clients. But I think our expectations should be […]
Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company. I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I know better than you” post. I don’t. This isn’t […]
In the digital age, online visibility is more important than ever for businesses. That’s why search engine optimization (SEO) is an important tool for businesses that want to increase their online visibility and drive more traffic to their websites. But SEO tasks are complex and time-consuming. That is the reason why outsourcing SEO tasks to […]
Learn how OpenAI’s latest plugin can help you analyze internal linking, perform server log analysis, and more for better SEO results. Advanced Data Analysis, formerly known as Code Interpreter, is an official OpenAI plugin that uses Python to allow for file uploads and downloads. It’s available to ChatGPT Plus and Enterprise users as a beta feature. This […]
With the rapid adoption of AI content creation tools, is it necessary for publishers to adopt AI labeling policies? Do you know that a whopping 85.1% of marketers now use AI in their content production workflow? With the proliferation of AI-generated content, are you obliged to disclose to search engines and readers that a bot created your […]
Level up your brand’s online impact with SEO and CX. Learn tactics that enhance user experiences and drive organic growth. A brand’s online success relies on interconnected variables. Two critical facets of this interdependent digital ecosystem are search engine optimization (SEO) and customer experience (CX). When SEO and CX work together, they: Pave the way […]