As ecommerce brands gear up for the holidays, a top priority seems to be helping search engines understand the context of webpages. With SEO planning for the holiday season already underway, schema usage seems to be a top priority for ecommerce brands that own the top-ranking keyword positions. Compared to 2022, schema adoption has increased […]

Explore the potential impact of unique content on your search rankings and adapt your content approach to stay ahead. A Google patent on “information gain score” was granted in June 2022. I believe it’s no coincidence that several algorithm updates – including the helpful content update – followed. Is information gain score a key way for Google […]

This year’s Search Engine Land Award winners for Best SEO Initiative sat down with Search Engine Land’s own George Nguyen to talk SEO tactics and strategies. In an interview with the Best SEO Initiative Award winners, Search Engine Land Editor George Nguyen deep-dives into the best SEO strategies and tactics for your campaigns. Here are […]

On average, each crawled web page has at least one critical error—make sure to fix yours You’ve audited websites a lot of times and probably used different tools to identify the issues that harm SEO and UX. While this process is nothing new to you, there might be different ways to look at it and […]

Explain what success means and how to achieve it. Creating a winning SEO proposal for a new lead is hard work. You need to assess their SEO potential, identify the right strategy for them, and showcase the business value you can create. And then you need to explain it in a way that is meaningful […]

Dive deep into advanced Google Ads, generative AI, Google Analytics 4, and more! With never-ending changes across the search marketing ecosystem, including: July 1st marks the long-anticipated forced switch to GA4 Generative AI is taking the world by storm The future of SERPs and PPC is hanging in the balance The next major Google algorithm […]

Whatever level of training you can give your stakeholders, the more buy-in to your SEO ideas and processes you’ll get. Here are 10 tips. A lot of what impacts SEO success is ultimately out of the hands of search professionals. We can have elaborate and robust SEO strategies in place. We can demonstrate substantial traffic growth. Our […]

Start content mapping and create amazing customer experiences that lead to results. Here’s everything you need to know about content maps. Did you know that you can create content for every stage of the buyer’s journey? This is how you ensure content creation is never a guessing game. Your content can reach and impact your […]

Here’s what’s in store for SEOs as the industry heads into a new era and why we must not get too fixated on AI or search engines. As someone who has built a career in SEO, it is hard for me to write the words “death” or “dying” and SEO in the same sentence. Yet, here […]

While many marketers understand that SEO and SEM work better together, the relationship between organic and paid search is complex. With Google dominating the search engine market share, it’s no wonder that every business wants to appear in its search engine results pages as much as possible. But small- to medium-sized businesses need a well-designed […]