Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company. I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I know better than you” post. I don’t. This isn’t […]

In the digital age, online visibility is more important than ever for businesses. That’s why search engine optimization (SEO) is an important tool for businesses that want to increase their online visibility and drive more traffic to their websites.  But SEO tasks are complex and time-consuming. That is the reason why outsourcing SEO tasks to […]

Learn how OpenAI’s latest plugin can help you analyze internal linking, perform server log analysis, and more for better SEO results. Advanced Data Analysis, formerly known as Code Interpreter, is an official OpenAI plugin that uses Python to allow for file uploads and downloads. It’s available to ChatGPT Plus and Enterprise users as a beta feature. This […]

With the rapid adoption of AI content creation tools, is it necessary for publishers to adopt AI labeling policies? Do you know that a whopping 85.1% of marketers now use AI in their content production workflow? With the proliferation of AI-generated content, are you obliged to disclose to search engines and readers that a bot created your […]

Level up your brand’s online impact with SEO and CX. Learn tactics that enhance user experiences and drive organic growth. A brand’s online success relies on interconnected variables. Two critical facets of this interdependent digital ecosystem are search engine optimization (SEO) and customer experience (CX). When SEO and CX work together, they: Pave the way […]

As ecommerce brands gear up for the holidays, a top priority seems to be helping search engines understand the context of webpages. With SEO planning for the holiday season already underway, schema usage seems to be a top priority for ecommerce brands that own the top-ranking keyword positions. Compared to 2022, schema adoption has increased […]

Explore the potential impact of unique content on your search rankings and adapt your content approach to stay ahead. A Google patent on “information gain score” was granted in June 2022. I believe it’s no coincidence that several algorithm updates – including the helpful content update – followed. Is information gain score a key way for Google […]

This year’s Search Engine Land Award winners for Best SEO Initiative sat down with Search Engine Land’s own George Nguyen to talk SEO tactics and strategies. In an interview with the Best SEO Initiative Award winners, Search Engine Land Editor George Nguyen deep-dives into the best SEO strategies and tactics for your campaigns. Here are […]

On average, each crawled web page has at least one critical error—make sure to fix yours You’ve audited websites a lot of times and probably used different tools to identify the issues that harm SEO and UX. While this process is nothing new to you, there might be different ways to look at it and […]

Explain what success means and how to achieve it. Creating a winning SEO proposal for a new lead is hard work. You need to assess their SEO potential, identify the right strategy for them, and showcase the business value you can create. And then you need to explain it in a way that is meaningful […]