Follow these steps to create a resource page that delivers real value for your readers and bolsters your content strategy. If you’re interested in creating helpful content for your audience (and you should be), you should consider making a resource page. It’s the best way to collect your top recommendations for products or services and […]

Here’s why creating evergreen pieces, not just trends-focused or timely ones, is key for a winning content marketing mix. Evergreen content is content with a long lifespan. It is also incredibly important for search engine optimization (SEO). In this article, you’ll learn everything you need to know about evergreen content – including what makes a topic […]

Looking to streamline your SEO workflows? These five scripts are great starting points for exploring the possibilities of Python in SEO. Python is a powerful programming language that has gained popularity in the SEO industry over the past few years. With its relatively simple syntax, efficient performance and abundance of libraries and frameworks, Python has […]

Join us online, June 13-14, for this once-a-year, experts-only training and networking experience. The staggering amount of global change in the past years has presented search marketers with an unrivaled amount of challenges… and opportunities. Customer expectations are sky-high, user experience is more important than ever before… and the critical rise of generative AI is changing the face of search marketing […]

Learn how ChatGPT and the ChatGPT API can help you create compelling, clickable title tags. ChatGPT can be helpful for many SEO-related functions, including but not limited to local SEO, keyword research and SEO-focused content creation. Title tags are another area the platform can help you with. Even if Google doesn’t always use them, title tags are still a critical on-page […]

Want to grow your brand with content marketing? Consider a variety of audience-building and action-oriented goals in your content strategy. Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give your content marketing direction and purpose. Instead of creating […]

Here’s what personas can do for your content marketing efforts, plus audience research tips to help you get them right. Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy, you probably have done audience research to figure those things out. And, […]

This quick guide shows how to use the popular AI chatbot to support your link building processes and campaigns. I’m fascinated by the potential of ChatGPT to improve link building tactics, focus efforts and deliver efficient campaigns. After performing over 1,000 prompts and using the tool for client campaigns, I’m certain ChatGPT should find its way into […]

Google Search Console sends alerts for big drops in clicks, plus: CTR myth resurfaces, poor grammar and typos impact Bing rankings and more. Google Search Console sends alerts for big drops in clicks In 2019, Google Search Console started sending notifications when it detected a “substantial drop” in clicks from Google search results to a […]

SMX Advanced returns June 13-14. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal. SMX Advanced, the premier conference for experienced senior-level search marketers, returns online June 13-14. It’s certainly an exciting time for search. With Google announcing Bard and Bing’s new AI-powered search engine, we are on […]