Want to grow your brand with content marketing? Consider a variety of audience-building and action-oriented goals in your content strategy. Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give your content marketing direction and purpose. Instead of creating […]

Here’s what personas can do for your content marketing efforts, plus audience research tips to help you get them right. Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy, you probably have done audience research to figure those things out. And, […]

This quick guide shows how to use the popular AI chatbot to support your link building processes and campaigns. I’m fascinated by the potential of ChatGPT to improve link building tactics, focus efforts and deliver efficient campaigns. After performing over 1,000 prompts and using the tool for client campaigns, I’m certain ChatGPT should find its way into […]

Google Search Console sends alerts for big drops in clicks, plus: CTR myth resurfaces, poor grammar and typos impact Bing rankings and more. Google Search Console sends alerts for big drops in clicks In 2019, Google Search Console started sending notifications when it detected a “substantial drop” in clicks from Google search results to a […]

SMX Advanced returns June 13-14. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal. SMX Advanced, the premier conference for experienced senior-level search marketers, returns online June 13-14. It’s certainly an exciting time for search. With Google announcing Bard and Bing’s new AI-powered search engine, we are on […]

While backlinks’ importance to Google has waned over the years, earning natural links through high-quality content still helps with SEO. Backlinks have long been considered a crucial factor in determining a website’s ranking on search. Historically seen as a vote of confidence, plenty of backlinks pointing to a website indicated that it is a trusted […]

The title and link elements are most important for RSS feed follow in Discover and Google parses img elements within other elements. Google has made a couple of tweaks to two of its SEO-related help documents. The changes include specifying that the title and link elements are most important for the RSS feed follow in […]

Google’s addition of an extra E to E-A-T for “experience” enforces the need to ensure a beneficial purpose is prominent in your main content. Communicating your value proposition is the overarching goal of your website. But at a URL level, messaging needs to be more refined. This typically means targeting specific keywords and topics on […]

Google launches Search Plus Your World, plus: subtopics ranking, Google Ads custom dimensions, links within widgets and more. Google’s results got more personal with Search Plus Your World In 2012, Google’s search results were radically transformed as a new “Search Plus Your World” format began rolling out. Google started mixing together content from the web […]

Learn best practices for creating an About Us page that tells your brand’s story, connects with the audience, and builds trust. An About Us page is an integral piece of content to have on your website. Every single successful business has one, no matter their industry or what they sell. After all, every brand has […]