SMX Advanced returns June 13-14. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal. SMX Advanced, the premier conference for experienced senior-level search marketers, returns online June 13-14. It’s certainly an exciting time for search. With Google announcing Bard and Bing’s new AI-powered search engine, we are on […]

While backlinks’ importance to Google has waned over the years, earning natural links through high-quality content still helps with SEO. Backlinks have long been considered a crucial factor in determining a website’s ranking on search. Historically seen as a vote of confidence, plenty of backlinks pointing to a website indicated that it is a trusted […]

The title and link elements are most important for RSS feed follow in Discover and Google parses img elements within other elements. Google has made a couple of tweaks to two of its SEO-related help documents. The changes include specifying that the title and link elements are most important for the RSS feed follow in […]

Google’s addition of an extra E to E-A-T for “experience” enforces the need to ensure a beneficial purpose is prominent in your main content. Communicating your value proposition is the overarching goal of your website. But at a URL level, messaging needs to be more refined. This typically means targeting specific keywords and topics on […]

Google launches Search Plus Your World, plus: subtopics ranking, Google Ads custom dimensions, links within widgets and more. Google’s results got more personal with Search Plus Your World In 2012, Google’s search results were radically transformed as a new “Search Plus Your World” format began rolling out. Google started mixing together content from the web […]

Learn best practices for creating an About Us page that tells your brand’s story, connects with the audience, and builds trust. An About Us page is an integral piece of content to have on your website. Every single successful business has one, no matter their industry or what they sell. After all, every brand has […]

Customer reviews aren’t just for show. At SMX Next, Kyra Sammis explains how marketers can use reviews to improve SEO. Customer reviews aren’t just trust signals for your customers — they can also provide potential SEO ranking boosts when used effectively. “They [reviews] build trust in your brand,” said Kyra Sammis, customer success manager at […]

Here’s a look at significant search, digital marketing and consumer trends, along with the must-haves for digital marketers in 2023. As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. In […]

Search Engine Land launched on this day in 2006. Today, we look back on a successful 2022 and look forward to an even greater 2023. Search Engine Land celebrates its Sweet 16 today. While most of the original team from 2006 has moved on, the mission of Search Engine Land remains nearly the same as […]

Google Search Console said click and impression data may appear to increase because of this update. Google has improved its system to count clicks and impressions for the Google Search Console Discover performance report. The Discover performance report within Google Search Console helps you track how much visibility your content and articles are obtaining within Google Discover; that report […]