As TikTok builds out more monetization opportunities to win over creators, this resource may be a convenient reference for brands to understand the platform’s brand safety options. TikTok has launched a brand safety center as a hub for articles, partnerships and other resources related to brand safety and transparency, the company announced Tuesday. Image: TikTok. The brand safety […]

Twitter is a new and hot social site that everyone seems to be talking about but very few people are leveraging. Twitter is still in its infancy, but it can still drive hundreds, if not thousands of visitors. Below, an introduction to Twitter and how you can tap into it as a marketing tool. Twitter […]

The social media marketing week in review: A round up of news and announcements you may have missed. TikTok’s new advertiser hub TikTok debuted its new studio hub for brands and agencies Thursday. TikTok for Business is available globally across the app’s 20-odd markets and will host services and ad formats for advertisers. It also debuted Brand […]

What you need to know about how Facebook’s handling of California user data might affect your business. Clarification July 8: Compliance exemptions exist for companies with less than $25 million in annual revenue. This is an important note, and the author of this article has provided an update to reflect exemptions and actions brands should […]

Placing social media buttons all over blogs and web sites has been a hot trend. Webmasters feel that adding these small buttons to their website will increase their social traffic. In some cases this is true, but in most it is not. If you look at the article below, there are two social media buttons […]

How to respect user choice and still market in California effectively. Facebook’s response to CCPA, Limited Data Use (LDU), was late and continues to be confusing and challenging for advertisers. You might not even know if your Facebook marketing is CCPA compliant right now. And, if your Facebook results in July looked wonky, Limited Data […]

In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences. Earnings reports released on Wednesday show that Facebook nearly doubled its Q1 earnings compared to last year. Revenue from advertising was up 146% compared to 2020 while daily active users only increased 8%. The increase was driven largely […]

LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the platform. LinkedIn has introduced on-demand video courses that aim to teach advertisers how to use LinkedIn ad tools. The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn […]

Shop Modules are rolling out with a handful of brands in the U.S., and only domestic English-language users on iOS can currently see it. Twitter has launched Shop Modules, a dedicated section at the top of profiles where brands can showcase their products, as a pilot, the company announced Wednesday. The Shop Module pilot is currently rolling […]

The LinkedIn Service Marketplace competes with the likes of Fiverr and Upwork. LinkedIn has officially launched a marketplace that competes with platforms like Fiverr and Upwork, giving freelance SEO and PPC professionals a new place to market their services. The LinkedIn Service Marketplace, which first launched as a beta in March, has already attracted two million […]