One of the most frequently asked question I get about social media marketing is “Should we try and market to all social media sites or just focus on certain ones?” There are a couple ways to answer that question, and it really depends on a lot of factors. In my opinion, it makes more sense […]

The new name begs the question if the metaverse will become a new frontier for advertising (especially as the Oculus has been testing ads in VR). Facebook’s Mark Zuckerberg announced Thursday that the tech company is renaming itself to “Meta” to encompass its expanding technology and role in what it calls, “the metaverse.” The company owns multiple […]

These new improvements on the Facebook Ad side are an attempt to fill that reporting and measurement gap while still maintaining user privacy. “Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from targeting ads at […]

Facebook announced Sheryl Sandberg as the new Chief Operating Officer of Facebook. Sandberg worked at Google for six years as Vice President of Global Online Sales & Operations. Sandberg will join Facebook on March 24, 2008 and is responsible for helping the company scale its operations and expand its presence globally. Facebook’s CEO, Mark Zuckerberg, […]

Wondering why Microsoft’s search isn’t being promoted on Facebook? Greg Sterling has noted this odd absence a couple of times, such as in his article today on a possible Microsoft purchase of Facebook. Others have as well. The answer is simple. Last year’s big Microsoft-Facebook ad deal didn’t include search. I asked Facebook about the […]

Telegram was an unlikely casualty Facebook’s troubles Monday, as people flocked to the messaging service, slowing it down. Late Monday morning, Facebook, Facebook Messenger, Instagram and WhatsApp went down. Given how many people rely on Messenger and WhatsApp for daily communication, many started turning to Telegram to fill the void. In fact, so many users […]

I had a nice interview with Twitter cofounder Biz Stone today on a wide-range of issues. Some I did on video, and I’ll post everything tomorrow when I finish some trimming and editing. But I couldn’t resist putting out this clip now where he advises everyone that in case of an earthquake, seek cover first, […]

WhatsApp has added a major new feature, making it possible to encrypt chat backups with end-to-end encryption. WhatsApp is one of the most popular messaging platforms. While the app has offered end-to-end encryption for years, if a user chose to backup their chats via iCloud or Google Drive, those backups did not have the same […]

Does today’s speech from President Barack Obama to school children across the United States need any more controversy? Having listened to it, I personally can’t see many parents objecting. But I could see one tech company not happy: Microsoft. Competitors like Google got called out as “good” things to aspire to while a Microsoft’s Xbox […]

There’s a lot of stats and analysis today about Twitter’s traffic, how it compares to other social search sites, and who’s benefiting from all the traffic Twitter can send. It seems no one argues that Twitter is on the rise, but just how high it’s risen is still up for debate. Let’s start, appropriately, with […]