DING DING DING! Welcome back to the Main Event: Social political targeting. Last week, we uncovered how to reach politics and politicians with Facebook Targeting. In Round Two, we dive into Twitter psychographics to reach the political targeting ring, from the fans in the stands to third-party political targeting to politically curated lists. Political Behavior […]

I was recently doing some link building for a client and noticed that a LinkedIn profile for their top competitor appeared in the listing of strong incoming links in one of the review tools we use. But our client also has LinkedIn profiles pointing to their website, so I wondered, why weren’t those links appearing […]

To avoid pitfalls, take the time to test campaigns and find an adequately-sized audience to target. Everyone loves to talk about how great Facebook Ads are. With its multi-billion user base, cutting edge ad platform, detailed targeting options, and extensive list of case studies, Facebook often seems like the place to market online. But amidst all of the […]

Facebook is warning that its business is being “adversely affected” by the coronavirus pandemic that is sweeping the globe. In a blog post, Alex Schultz, VP of Analytics, and Jay Parikh, VP of Engineering, lay out the challenges the company is facing. With unprecedented numbers of people quarantined, sheltering in place or practicing social distancing […]

Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor. SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your available inventory for […]

Marketers who aren’t using a third-party tool to compose and schedule tweets could find this quite handy. Twitter is experimenting with a feature that lets users schedule Tweets natively on Twitter.com. The company has not confirmed how widespread the test is at this point. Tweet scheduling from Twitter’s TweetDeck is coming to Twitter.com. The test […]

The pandemic is helping the company repair its public image. Facebook has reported a massive spike in usage across countries hit by the coronavirus, which is most countries at this point. Last week the company said, “The usage growth from COVID-19 is unprecedented across the industry, and we are experiencing new records in usage almost every […]

he social media marketing week in review: A round up of news and announcements you may have missed. Snapchat’s Here For You Snapchat fast-tracks new app feature in light of coronavirus. In February, Snapchat originally announced the upcoming launch of Here For You, a new dashboard in the app that shows resources related to mental health – including anxiety, depression, […]

The social media marketing week in review: A round up of news and announcements you may have missed. This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every […]

The update underpins Facebook’s efforts to contain user data – but it’s a concerning signal to advertisers Facebook quietly updated its terms of service for its Advanced Mobile App Measurement program in January, barring mobile app advertisers from using device-level data for any purpose other than measuring campaign performance on an “aggregate and anonymous basis.” The change […]