The social media marketing week in review: A round up of news and announcements you may have missed. This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every […]
Category: Social
Lookalike audiences now use the locations from ad sets – eliminating one extra step in the targeting setup process. Facebook is testing the removal of the location field that advertisers use to create Lookealike audiences – Facebook’s tool for reaching new audiences based on how they compare to existing customers. In the test, Lookalike audiences […]
Two months ago we reported on an open letter by Attorney General William Barr and his counterparts in Australia and the United Kingdom, calling on Facebook to create encryption backdoors in its messaging apps. This was followed by the FBI urging Interpol to condemn the use of strong encryption. Facebook has officially responded to the Attorney General’s request, via […]
Collaborative Stories let multiple public figures to contribute to a single Facebook Story. Facebook announced on Tuesday it is testing a number of new features for creators and public figures on the platform. Among the new features is a Collaborative Stories function that allows multiple public figures to post within a single Facebook Story. Facebook is also […]
The social media marketing week in review: A round up of news and announcements you may have missed. Event planning on LinkedIn. LinkedIn has rolled out a new Events feature that makes it easy to create and share event announcements. The feature can be found in the “Community” panel on the left side of the newsfeed, and allows […]
The company released a number of new updates for video creators and publishers during the International Broadcasting Convention event in Amsterdam on Monday. Facebook is releasing new features and metrics for its Live API, Watch Parties and within its Creator Studio, all of which can be used by marketers to advance their video efforts. “The […]
The social media marketing week in review: A round up of news and announcements you may have missed. This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every […]
Facebook has been testing the option to place ads in News Feed and Marketplace search results since December. Facebook has been testing ads in its search results for more than six months, but only with a select few advertisers. Now that test is finally expanding. In December, Facebook gave a small group of automotive and […]
It seems to be true even among brands and agencies that say the three outperform other platforms. As part of a report on the use of location data by brands and agencies, Lawless Research and Factual investigated marketers’ attitudes toward “The advertising oligopoly of Google, Facebook and Amazon.” The survey found that these respondents (700) were spending […]
The company announced original content deals with several news and entertainment organizations, including Univision, Wall Street Journal, Live Nation and MTV. Twitter announced multiple video content partnerships with a variety of news and entertainment outlets on Monday during its Digital NewFronts event. The list includes deals that will bring exclusive video content to the platform from […]