The “Why am I seeing this ad?” notification will also name any agencies or marketing partners that worked with the advertiser to create the ad. Facebook added Custom Audience details to the “Why am I seeing this ad?” notification in News Feed ads in February. Users can see if their contact information was included on a […]

Twitter can be an effective platform to advertise your business. Here’s how to create the perfect ad for your campaign objectives. Twitter counts a total number of 328 million monthly active users, with more than 500 million tweets sent each day. This brings out a great opportunity for brands to take advantage of the platform to promote […]

How will the social media landscape change in 2019? Here are the key trends you need to consider for a successful marketing strategy. Social media marketing needs to be frequently adapted to the changing trends. The rapid pace that social media platforms evolve requires from marketers to be alert if they want to maintain successful tactics. […]

For some time now, social media has been a popular way for marketers and brands to get more exposure and grow their customer base. Among the many social media platforms on the web, Facebook ranks as the most popular with nearly 70 million active business accounts. If you’ve been considering using Facebook as a marketing tool […]

Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself. Surprisingly, however, Instagram accounts are actually notoriously difficult to index and display in the search results. This is because most […]

Twitter can be an effective platform to advertise your business. Here’s how to create the perfect ad for your campaign objectives. Twitter counts a total number of 328 million monthly active users, with more than 500 million tweets sent each day. This brings out a great opportunity for brands to take advantage of the platform […]

Closure will happen in August 2019, but few marketers will suffer however. According to a report out this morning, “hundreds of thousands” of users of Google+ had their data exposed to third-party developers back in March. The company decided not to disclose the breach “because of fears that doing so would draw regulatory scrutiny and […]

First rolled out in April, Premieres videos allow Pages to post pre-recorded video as live footage. Facebook is rolling out its Premieres video format — pre-recorded videos that play as live footage — to all global Pages. The company is also expanding its Top Fans feature and Live Polls to global Pages as well. Why […]

Facebook Marketing Partners are currently being offered the opportunity to let clients beta test the new ad units. Facebook is getting closer to an official Stories Ads launch date. The company is now inviting Facebook Marketing Partners to begin building integrations for the coming ad product and is opening Stories Ads to its clients. According […]

The company launched a user survey to gather feedback on dehumanizing language, but will it help deliver a safer platform for marketers? Twitter has launched a user survey asking for feedback on its policies defining dehumanizing language before it makes the policy part of its Twitter Rules. Survey questions include “How would you rate the […]