So you want to try influencer marketing, but you aren’t ready to allocate a big budget. Nine suggestions for ways to make a mark without breaking the bank. Influencer marketing is so hot right now. I’ve spoken to several brands that have shared an interest in testing out influencer marketing, but they’re hesitant because they have […]

After testing Shopping in Stories with a select number of e-commerce brands in June, the company is expanding the e-commerce feature globally. Instagram is expanding Shopping in Stories globally and launching a Shopping channel in its Explore tab. Since it began testing the Shopping Bag icon in Stories this past June with a limited number […]

According to reports, users would be able to search for products and make purchases directly in the app. Instagram has declined to comment. Facebook-owned Instagram looks to be making its own footprint in the land of standalone apps. According to a report from The Verge, Instagram is currently working on an e-commerce shopping app that […]

People love to watch other people do stuff; it’s ingrained in our DNA. It’s why most of us enjoy people watching in the park or going to the latest blockbuster movie. Facebook and Instagram have taken advantage of this quirk in our genes with their live video streaming features. Brands who live stream appear more […]

Facebook’s ‘Things in common’ label will show users what they have in common with people they’re not connected to. Facebook is testing a new way to get more users to become Facebook friends. To do so, the company is adding a “Things in Common” label above comments on business, brand and media Page posts from […]

Twitter announced the other day that they are now allowing anyone to apply to have their accounts verified. Before, there was no way to get request to be verified on Twitter – you just had to wait or know someone. Now, you can apply. Twitter said: Verified accounts on Twitter allow people to identify key […]

Facebook recently admitted what a lot of people have long suspected—that social media can be bad for you. It’s a ballsy move, considering that Mark Zuckerberg and company have built an empire based on the largest social media platform in the world. Facebook Admits it Might Be Bad Facebook made the startling admission on a […]

WhatsApp is finally adding a new feature that should be a welcome addition, especially for those error-prone users. After months of testing, the messaging app is rolling out a delete option that allows you to delete a message even after you have already sent it. Whether you had sent the wrong message to the wrong […]

Many were shocked when Facebook bought WhatsApp in 2014. For a seemingly hefty price of $19 billion, many observed that for the same amount, Facebook could have bought a slew of other more established companies. However, it now appears that Mark Zuckerberg’s judgment on WhatsApp’s future potential was right all along. In the recent Facebook […]

Facebook has plans to broaden your options on how to react to posts on its platform. Adding to its popular “Like” button, it is now experimenting with another button that allows you to express your displeasure of a post. Facebook is finally giving in to users’ long-running request for a way to show their disapproval […]