Snapchat is seeking to expand its horizons and utilize its camera to go beyond social media with a new visual search feature. This novel search capability and a team-up with Amazon could open a new revenue stream for the company. According to reports, a new Snapchat version for Android smartphones includes a secret code for […]

Facebook, the long-reigning king of social media, could be facing some serious challenges to its dominance up ahead. Apparently, the popular platform is no longer as popular these days; it is actually losing users to its rival Snapchat. Aside from increasing its user base, Snapchat surprised Wall Street estimates by churning out better than expected […]

Microsoft announced that Bing Ads is now testing social extensions in the U.S. These are a new type of ad extension that advertisers can place under their copy to direct potential customers to their social accounts on Facebook, Twitter, Instagram, and/or Tumblr. These can go to accounts or specific social posts. “Businesses today spend a […]

There is a new social media app in town that’s been making waves recently.  If you happen to use Twitter and Facebook, you may have noticed a lot of recent buzz over an app called Vero. Vero, which is the Latin word for “Truth,” is a photo-sharing social media app created by the Lebanese billionaire, Ayman Hariri. […]

Facebook announced some updates to its Atlas platform including video ad serving capabilities and new measurement tools, which the company says enable marketers to measure value both online and offline. “As video continues to grow in popularity, marketers will have the ability use the Atlas platform to deliver video to real people and measure value […]

It might have taken them almost two years, but Instagram has finally explained the inner-workings of its algorithm-based feed. It was in July 2016 when the photo-sharing platform shifted to a machine-learning approach from reverse chronological order. A lot of users raised a ruckus over the announced change, but Instagram stood fast and opted instead […]

Social media has become more than just a networking platform. It’s become an ecosystem where friends, family, consumers, and brands interact with one another at lightning speed. In this age of hyper connectivity, brands are slowly realizing the potential of social media when it comes to providing customer service. According to a study by Lithium […]

Many were shocked when Facebook bought WhatsApp in 2014. For a seemingly hefty price of $19 billion, many observed that for the same amount, Facebook could have bought a slew of other more established companies. However, it now appears that Mark Zuckerberg’s judgment on WhatsApp’s future potential was right all along. In the recent Facebook […]

Facebook is finally taking steps to address advertisers’ concerns regarding ad performance. In the interest of transparency, the social media giant is set to clean up its ad metrics and clarify how campaigns are measured. Advertisers have been raising questions about Facebook’s metrics, prompting the company to admit to errors in how ad performance is […]

BlackBerry Ltd. filed a lawsuit against Facebook on Tuesday, claiming that the social media giant and its wholly owned apps, Instagram and WhatsApp, infringed on the former smartphone maker’s messaging patents. “Defendants created mobile messaging applications that co-opt BlackBerry’s innovations, using a number of the innovative security, user interface, and functionality enhancing features that made […]