Twitter has landed in hot water after some brands discovered their ads associated with the content, but are they doing enough to stop it from happening again? Some popular brands have paused their Twitter marketing campaigns after discovering that their ads had appeared alongside child pornography accounts. Affected brands. There were reportedly more than 30 brands […]

As brand safety risks increase, some advertisers are waiting to see whether Twitter will be a respected platform or a free-for-all hellscape. Last week, Twitter’s new chief twit, Elon Musk told advertisers he was buying Twitter because human civilization needed a town square, “where a wide range of beliefs can be debated in a healthy manner.” Dear Twitter […]

Telegram is working on a way for users to be able to auction off usersnames via the TON blockchain. Telegram’s founder, Pavel Durov, first announced the idea in August: I’m really impressed by the success of the auction TON recently conducted for their domain/wallet names. Wallet.ton was sold for 215,250 Toncoin (~$260000) while casino.ton was sold for […]

Learn what you can do with LinkedIn matched audiences, how to set up lists, and tips for incorporating them into your campaigns. LinkedIn can be a difficult platform to master, but with the right combinations of targeting and messaging brands can see success in generating results. Matched audiences allow you to reach people who have […]

TikTok tells users that adding longer descriptions makes them more likely to show in people’s “For You” pages. TikTok video descriptions, once limited to 300 characters, have now been updated to 2,200 characters. What this means. The update was first noticed by social media consultant Matta Navarra on Twitter, who posted that the new character limit allowed users […]

New Tweet recommendations can be a great tool for discovering and connecting with new acocunts. But sometimes they just get it wrong. Twitter recommendations are designed to help you “enrich your Twitter experience” by showing Tweets from people you may not follow, based on actions you take on Twitter such as liking, following, or retweeting. […]

Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity among our readers, we’ve partnered with Third Door Media, publisher of Search Engine Land and Marketing Land, to bring you this weekly column. We love Facebook advertising for the wealth of targeting options it […]

Instagram seems to be going through an identity crisis as it shifts from a photo-sharing platform to shopping, and now focusing more on video. Instagram is planning to scale back on its shopping features to focus more on e-commerce efforts that directly drive advertising. A change in priorities. In an internal memo this week Instagram staffers […]

The new features are now available to thousands of creators and will give them the ability to provide exclusive content to paid subscribers. Instagram is continuing to test its Subscription option and has just added three new features for users in the beta group. Earlier this year. Meta began testing Instagram Subscriptionsin January with a small […]

The new feature attempts to make the checkout process easier for merchants to convert shoppers by removing several steps. Pinterest just introduced an easier way for shoppers to check out on their platform. Hosted checkout is here. Hosted checkout is being launched first on Shopify and provides Pinterest merchants and advertisers an easier way for their […]