Social marketing teams and budgets have grown, and tools and channels have proliferated, increasing the importance of measuring the ROI of social media marketing for the majority of brands. It’s critical for any company that wishes to be strategically smart on social to know the impact of its social marketing activities. This handbook from Falcon […]

Twitter is continuing to test and add new features that allow multiple media types on posts, as well as expanding its edit button capabilities. Twitter announced last week they were testing a new feature that would allow images, videos and GIFs in one tweet. How it works. Multimedia tweets cannot be created or viewed on a […]

How retailers can make their seasonal social ad dollars go further. Planning your paid social campaigns well ahead of your peak periods — whether seasonal, holiday or promotional — help ensure you hit your goals. Michelle Stinson Ross, marketing operations director at Apogee Results, offered tips on how advertisers can get the most out of seasonal […]

The platform will be replaced by a new standalone jobs application called InJobs, which will omit several of LinkedIn’s social features. Microsoft will shut down its localized version of LinkedIn in China by the end of the year, the company announced Thursday. “A significantly more challenging operating environment.” The company cited a difficult operating environment, enhanced compliance requirements […]

Good news for brands and businesses who use Twitter for customer service: you can now find DMs by searching for keywords. Twitter announced that is giving users a long-requested feature – the ability to search your direct message (DM) inbox by keyword. The search feature is rolling out now to all Twitter users (web and […]

For ages now, Twitter has only allowed you to search for tweets back for about a week. Looking for a tweet older than that? You were out of luck, at least using Twitter itself. But now, that’s changing. In a post today, Twitter says that some older tweets are now going to be available. How […]

Those that violate Meta’s Community Feedback Policy could lose access to all of Meta’s products or features temporarily or permanently. Meta has unveiled a new community feedback policy in the U.S. It targets fake reviews that appear on its Ratings and Review or Question and Answers features on Marketplace and Shops. Why Meta created the […]

The social network is experimenting with a service within Messenger that it believes will make better recommendations than its rivals. M will even complete tasks for people. Facebook wants to be your digital assistant. The social network today announced it is testing a Siri-like personal assistant called M. The service is a blend of artificial […]

With Twitter now linking to Accelerated Mobile Pages, columnist Barb Palser reminds publishers to check the quality of their AMPs. Disclosure: at the time of the writing of this article, the author was the head of product for an AMP conversion platform company. That company’s technology was acquired by Google on October 9th, 2017. Twitter […]

Uncover, understand and predict consumer behavior about brands, their competitors and their categories. Consumer intelligence analytics keeps Fortune 500 companies at the top of their game, and other category leaders are quickly following suit. Why does consumer intelligence drive every decision? It helps marketers uncover, understand and predict consumer behavior – and it’s much more […]