Plus, the Google News app will show non-AMP content and Microsoft Advertising announces optimization score in the Recommendations tab. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get […]

AWS CEO Adam Selipsky is trying to convince customers that cloud computing can save them money, but many are unconvinced. Amid an uncertain economy, companies are looking to cut costs everywhere. Selipsky is touting cloud computing as a way for companies to save money, according to Business Insider. “When it comes to the cloud, many of […]

Bob Iger’s return as CEO of Disney may signal a time of change, but the company’s hiring freeze is one thing that won’t change. Disney stunned the industry when it announced last week that Bob Chapek would be replaced by his predecessor, former CEO Bob Iger. Chapek had increasingly lost the confidence of investors, as well […]

Tune in to this webinar for valuable tips on accelerating your customer data strategy. Having first-party data is only half the battle for marketers. As you consider the 2023 roadmap, it’s critical to understand what’s possible with the customer data you do have, which partners add measurable value and how to implement successful data strategies. Register […]

Apple is in the hot seat following reports it ignores its own privacy settings and collects a massive amount of user data. Google and Meta are usually the ones in the news for collecting large quantities of user data without permission. Apple is the latest company facing those allegations following a Gizmodo report citing researchers’ claims that Apple’s own apps […]

Amazon isn’t new to AR shopping, but a partnership with Snap means access to a younger crowd, more comfortable with the tech. Amazon is now offering Snapchat users the ability to digitally try on eyewear in categories like sunglasses, reading glasses, or seasonal glasses from a number of popular brands including Maui Jim, Persol, Oakley, […]

Use the skills you already have to set up and succeed on the TV screen. Connected TV can’t be called a social platform, but like social, it is becoming a key performance channel—especially among B2B businesses looking to differentiate themselves from their competition. And the good news is, for you as an expert social marketer, […]

Amazon will continue to be highly competitive. Want to be successful? Optimize your product listings to the fullest with these tips. What exactly does it mean to have your Amazon product listing be fully optimized? And why does it matter? Every aspect of the product listing page can be seen as an opportunity for optimization: […]

Compared automotive results with all others to find customers are actively interested in supporting businesses that share updates and respond to reviews. Over the past few months, COVID-19 has had a dramatic impact on the performance of Google My Business (GMB) listings across every industry. Businesses have scrambled to keep their GMB listings up to […]

Despite increasing regulatory scrutiny, Microsoft CEO Satya Nadella is “very, very confident” its Activision purchase will be approved. Microsoft announced a deal in January to purchase Activision Blizzard for a whopping $68.7 billion, making it the biggest tech acquisition in history. The deal has come under intense scrutiny in both the US and the UK. In spite of the potential […]