Although Google Analytics 4 is a brand new platform that may look and feel different, not everything is unfamiliar. Many of the same concepts that you may be used to from Universal Analytics exist in Google Analytics 4. There are, however, several new concepts to GA4. This article will detail some familiar and not-so-familiar concepts […]

The doodle highlights service members from each branch of the military: Marines, Coast Guard, Air Force, Navy and Army. Today’s Google doodle celebrating Veterans Day was designed in partnership with VetNet, a Google employee network made up of veterans and family members and friends of veterans. Leading to search results for “Veterans Day,” the doodle […]

With new ways to hide posts, brands will need to rethink what types of content they publish if they expect to remain in front of users. Instagram announced two new features to help users control what they see in their feeds. Mark as Not Interested. The first feature is the ability to mark multiple posts in the Explore […]

Grand prize winner will receive an all-expense-paid trip to SocialPro 2015 and their choice of an Apple iPad Mini, an Xbox One or a Sony PlayStation 4. Enter the Biggest Social Geek quiz-based contest and compete against the world’s best and brightest digital marketers answering a series of questions on social advertising. The contestant who can answer […]

You have to invest real time into earning links from high-authority sites by doing your own research and digital public relations. Older link building tactics have much less impact now, mainly because once everyone catches wind that they work, inboxes everywhere become inundated with quick and dirty pitches aiming to achieve the same success. The […]

To navigate the complex new era of marketing, Sirich said brands need to put people first, focus on responsibility, and embrace inclusion. At SMX Next last month, Steve Sirich, Microsoft’s general manager of the Global Advertising Business joined Search Engine Land editor-in-chief Ginny Marvin for a one-on-one discussion on the future of digital marketing set against a backdrop of […]

Born was awarded the Nobel Prize in quantum mechanics for his theory, which serves as the foundation for nearly all quantum physics predictions. For the second day in a row, Google is highlighting a Nobel Prize winner on its home page. Following yesterday’s Robert Koch doodle, today’s doodle marks the 135th birthday of German physicist and […]

When you have your target audience at the forefront and keep a business mindset of catering to them, you will see the benefits. When planning out a website for your business, there’s the temptation to make it as appealing as possible — you want everyone who visits your homepage to feel welcome and that the […]

Google now supports auto-tagging within Google Merchant Center for all free listings and free local listings experiences across Google Search and properties. Previously, when Google announced support for auto-tagging on free listings earlier this year, it was just for the Google Shopping tab. The announcement. Here’s what Google posted: “You can now use auto-tagging to view conversions for […]

Walmart is looking to challenge Amazon using a tool the latter already relies on: artificial intelligence (AI). Amazon is the world’s leading e-commerce platform and has been challenging Walmart, Target, and other traditional brands in the broader retail market. A key to Amazon’s success has been its use of AI and machine learning (ML) for […]