To navigate the complex new era of marketing, Sirich said brands need to put people first, focus on responsibility, and embrace inclusion. At SMX Next last month, Steve Sirich, Microsoft’s general manager of the Global Advertising Business joined Search Engine Land editor-in-chief Ginny Marvin for a one-on-one discussion on the future of digital marketing set against a backdrop of […]

Born was awarded the Nobel Prize in quantum mechanics for his theory, which serves as the foundation for nearly all quantum physics predictions. For the second day in a row, Google is highlighting a Nobel Prize winner on its home page. Following yesterday’s Robert Koch doodle, today’s doodle marks the 135th birthday of German physicist and […]

When you have your target audience at the forefront and keep a business mindset of catering to them, you will see the benefits. When planning out a website for your business, there’s the temptation to make it as appealing as possible — you want everyone who visits your homepage to feel welcome and that the […]

Google now supports auto-tagging within Google Merchant Center for all free listings and free local listings experiences across Google Search and properties. Previously, when Google announced support for auto-tagging on free listings earlier this year, it was just for the Google Shopping tab. The announcement. Here’s what Google posted: “You can now use auto-tagging to view conversions for […]

Walmart is looking to challenge Amazon using a tool the latter already relies on: artificial intelligence (AI). Amazon is the world’s leading e-commerce platform and has been challenging Walmart, Target, and other traditional brands in the broader retail market. A key to Amazon’s success has been its use of AI and machine learning (ML) for […]

The new feature allows advertisers to drive more awareness, traffic and registrations to their events. LinkedIn has just announced that they’re expanding the Boost button to the LinkedIn Events page. This means that advertisers will be able to promote events and drive registrations. Last year LinkedIn gave advertisers a new feature to Boost organic posts […]

Snapchat appeals to brands on the heels of a post-pandemic bounce back to travel with the introduction of dynamic ads. Snapchat has released an easy and automated way for businesses to reach travelers. The new product is called Dynamic Ads for Travel. The new ad features. According to Snapchat’s announcement, the new ads will include the following […]

Amazon has an employee retention problem, losing the employees it wants to keep at double the rate of last year. According to a report by Business Insider, Amazon’s “regretted attrition” has doubled from last year. “Regretted attrition” is the term for losing employees a company wants to keep. Internal data seen by Insider says the company’s regretted attrition […]

Nvidia is — at long last — open-sourcing its GPU kernel drivers for Linux, potentially ending a major pain point for users. Hardware support for Linux has come miles in recent years, but Nvidia drivers have continued to be a sore point for many users. Unlike AMD, Nvidia steadfastly refused to open-source its drivers. Users with […]

Amazon has reversed course on one of its long-standing policies, allowing warehouse employees to keep their cell phones after a deadly tornado. Amazon had a long history of banning employees from having their cell phones when working in the company’s warehouses. That ban was suspended during the pandemic, but the company said it planned on […]