Header bidding is a technology where publishers offer their ad inventory to many ad exchanges. Learn to automate it step by step. What Is Header Bidding? Header bidding is a technique where publishers offer their ad inventory to many ad exchanges, also called Supply-Side Platforms (or SSPs), simultaneously before making calls to their ad servers. […]

Google’s Gary Illyes says that Google needs very few links, more evidence that links matter less than at any other time in SEO history Google’s Gary Illyes confirmed at a recent search marketing conference that Google needs very few links, adding to the growing body of evidence that publishers need to focus on other factors. […]

The platform is introducing new features and capabilities to offer creators fresh ways to enhance conversions and efficiency. YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. These updates include: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. If you are a YouTube Shopping […]

Discover advanced SEO techniques for video content, including self-hosting versus YouTube embedding and fool-proof indexing checks. Videos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos to be deemed a potent tool for your online strategy, there’s a crucial condition – they must be easily […]