The ads showcase products on sale and link to promotional flyers hosted on Flipp.com. Ads featuring Black Friday promotional flyers are being showcased at the top of Bing search results for retailers such as Macy’s, Home Depot and Walmart this week. The ads all link to flyers hosted on Flipp.com. The SEM […]
Month: September 2020
Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years, and what’s next for AI in paid search I believe artificial intelligence (AI) will be a key driver of change in PPC […]
NASA released its first-ever Economic Impact Study today. Combining all NASA activities, the agency generated more than $64.3 billion in total economic output during fiscal year 2019, supported more than 312,000 jobs nationwide, and generated an estimated $7 billion in federal, state, and local taxes throughout the United States. A summary of the study is also […]
Amazon has announced a new initiative, Climate Pledge Friendly, to help customers shop for sustainable products. Amazon has increasingly been under fire from its own employees for a perceived lack of effort toward addressing climate change. This included a “climate strike” in 2019, when hundreds of employees walked out. The efforts appear to have made […]
Quality Score is a way that Google Ads quantifies ad relevancy and effectiveness. As advertisers, we don’t control it—but we can create strategies to improve it. Within Google Ads, every keyword is subject to Google’s Quality Score metric, which impacts your cost and your ad’s ability to display. Enhance your performance and optimize your cost […]
Facebook is launching a new “People Talking About This” metric for fan pages this week, designed to show conversations happening about a brand or page owner across the web. It’s part of an upgraded Page Insights tool. Also released is a new Page Insights API tool. Facebook emailed us the information about the launches tonight, […]
As technology changes so does the way we interact with each other. Before smartphones and ordering online, popping into a shop to search for a particular item or calling around to find it before heading out were both common things to do. The internet and later smartphones changed all that. Now we have access to […]
How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year. Before the holiday shopping season approaches, online retailers should be readying and refreshing content, category and product pages to maximize search visibility as interest surges, and auditing their sites to ensure a smooth […]
Bing added a new feature to test your internet speeds. It might just work for you — Give it a try. Some users are seeing a new feature on Bing, a feature that lets you test how fast your internet connect speed is. All you have to do is go to Bing and search for […]
Track and optimize to custom metrics tailored to your goals at all levels of your campaigns. Custom columns in AdWords can help marketers get more detailed insights into how their campaigns are performing based on non-standard metric targets. Now, advertisers can create and track custom metrics at the keyword and ad levels in addition to […]