“We are firing on all cylinders right now even though it’s a very dynamic environment,” says Box CEO Aaron Levie. “One of the great ironies probably that we’ll look back on is that the industry that is focused on selling digital technology spent so much time in the physical world trying to sell that technology. […]
Month: September 2020
Amazon has entered the super hot podcasting arena, adding podcasts to their Amazon Music platform. All podcasts will, of course, be able to be accessed via Alexa, through its voice-activated Echo speakers, and are free to Amazon Prime members. Check the podcasts out here: Amazon Podcasts “Our customers’ listening habits are constantly evolving, and we […]
The four distinct types of indexing problems and how to identify them. The game has changed. On average, 15-20% of your URLs are not indexed by Google. This is on top of partial indexing issues for pages that are actually indexed. Partial indexing is when your URL is indexed by Google but some of the […]
As we reported a few months ago, Twitter has rolled out the “activities tab” for web users. This tab allows Twitter to operate more like a classic social network as you can keep tabs on your friends… pun intended. Here’s a look at how the activitiy tab looks: This tab shows items favorited by those you […]
Google’s updated image search interface isn’t the only tool keeping the spotlight on visual content and product discovery. A lot can be said about web performance and images. This post aims to provide an overview of key aspects of image optimization to help with your SEO efforts, from quick wins to slightly more complex techniques. […]
Portland has instituted a sweeping ban on facial recognition, the broadest such ban in the US. In the wake of privacy concerns, negative publicity, reports of bias and facial recognition being used in legally and ethically questionable ways by companies like Clearview AI, many cities have started rolling out bans. Portland’s ban is the most […]
Bing is continuing to build out its educational resources, adding a number of interactive answers for math-related searches. Since launching search results for an interactive solar system and a periodic table, Bing announced today a new set of educational resources with the rollout of six new interactive answers for math-related searches. The new interactive answers […]
Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions. A strong understanding of the economics of any business unit is absolutely critical to any digital marketing campaign managed against non-brand key performance indicators (KPIs) in a search engine marketing (SEM) campaign. One would think any […]
Things are looking worse for Huawei as South Korean chipmakers Samsung and SK Hynix are reportedly suspending shipments to the embattled company. US officials have been tightening the noose around Huawei, a company they claim is a threat to national security. All Chinese companies are required to cooperate with Chinese authorities, but Huawei is largely […]
With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends on what you’re selling and how much you have to invest. Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your advertising […]