These changes should help the videos you upload to Vimeo gain more visibility in Google’s search results. Vimeo, a popular video hosting platform (obviously not as popular as YouTube), has added structured data to all of its publicly available videos on its platform. Vimeo said the SEO changes they made to the videos will give “your videos […]
Month: May 2022
Nvidia is — at long last — open-sourcing its GPU kernel drivers for Linux, potentially ending a major pain point for users. Hardware support for Linux has come miles in recent years, but Nvidia drivers have continued to be a sore point for many users. Unlike AMD, Nvidia steadfastly refused to open-source its drivers. Users with […]
Pinterest continues to expand its shopping features for retailers and improve the shopping experience for users. Use WooCommerce? If so, there’s a new way to put your products in front of Pinterest users. The new Pinterest for WooCommerce extension turns all of your products into shoppable product Pins, regardless of what types of products you […]
Target audience research is crucial for understanding the buying stages of your ideal customers. Here’s how to do it. How your customers find you can vary significantly. It may be based on their interests, needs or pain points. Some people may already know exactly what they need and search for that on Google. Others may […]
Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did. Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. This sometimes leads to falling […]
This comes after Google signs an agreement with French publishers to pay for some content. Google has threatened to leave Australia and remove Google Search for Australian users if the Australian government forces the company to pay to link to websites it lists in its search results. The news has caught wide media attention, as you […]
A campaign only needs a minimum of 15 conversions within the past 30 days to be eligible for either of the new bidding strategies. Bing Ads announced Monday that automated bidding strategies Target CPA and Maximize Conversions are now generally available for campaigns targeting Australia, Canada, France, Germany, the United Kingdom or the United States. Both strategies have […]
LinkedIn now lets you add a website link that will appear at the top of your profile. And you can customize the link text. LinkedIn is adding links on profiles that have enabled creator mode. The goal is to increase visibility for a creator’s business, personal website, online store, event or another type of resource, […]
How do you retain skilled employees during The Great Resignation? The solution is grounded in building a culture of trust. Any agency or company knows hiring top talent and good people is tough right now. The ad industry has its highest employment rate ever in a time when people are fleeing the industry due to burnout. The last thing […]
This shouldn’t happen, but it did – and that is scary. If you search for [Moz] in Google Search, you won’t be seeing the moz.com home page, that page was removed from the Google index due to a DMCA takedown request. The takedown complaint cites that Moz’s home page, along with 185 other URLs were […]