It’s not too early to start thinking about Valentine’s Day 2018! Columnist Andrew Dennis explains how to structure a link-building campaign for success during crucial seasonal periods and provides an outline for preparing 12 months in advance. Seasonal traffic trends have a tremendous impact on websites, and businesses need to take full advantage of the […]
Month: June 2023
Explain what success means and how to achieve it. Creating a winning SEO proposal for a new lead is hard work. You need to assess their SEO potential, identify the right strategy for them, and showcase the business value you can create. And then you need to explain it in a way that is meaningful […]
Amazon has announced Amazon Hub Delivery, a new service that will tap small businesses for package delivery. Amazon says it is looking for nimbler solutions that target the unique needs of specific geographies, such as rural areas and dense cities. The company says that partnering with small businesses for package delivery will help it meet those needs. […]
Google has updated Workspace, bringing appointment scheduling to personal accounts. Appointment scheduling provides small businesses with an easy way to manage appointments with clients. The service integrates with Stripe, and gives business owners the ability to manage their available appointments, set a price, and set buffers or limit the number of appointments. According to Google, […]
Bing announced they have expanded their search autosuggestions to add more than seven new categories. Bing added autosuggest completions for brands, movies, albums, places, software, sport teams, animal species and more. This is in addition to Bing adding people, search history, news and more over the years. The example given by Bing is searching for […]
Google has released a new quality algorithm update that promotes outstanding product reviews. Google announced a new Search algorithm update it is calling the product reviews update. This update is “designed to better reward” product reviews that “share in-depth research, rather than thin content that simply summarizes a bunch of products,” a spokesperson told Search Engine Land. […]
Elon Musk has confirmed plans to start paying Twitter’ verified content creators for ads served in their replies – but there are conditions. Twitter is going to start paying its verified content creators for adverts served in their replies over the next few weeks. Elon Musk, who has owned the social networking site since October 2022, […]
Dive deep into advanced Google Ads, generative AI, Google Analytics 4, and more! With never-ending changes across the search marketing ecosystem, including: July 1st marks the long-anticipated forced switch to GA4 Generative AI is taking the world by storm The future of SERPs and PPC is hanging in the balance The next major Google algorithm […]
Are your reports not having the impact you would have hoped? Check out columnist Amy Bishop’s tips and tools below to create powerful, useful reports that drive results. Ask any digital marketer about the prerequisites for a successful campaign, and undoubtedly many of the answers will revolve around obtaining or making use of data points. […]
Microsoft is continuing to embrace right-to-repair, updating its online store with an array of Surface replacement parts. While many Big Tech companies have openly opposed right-to-repair initiatives or grudgingly agreed to them, Microsoft is setting itself apart as a company that is embracing right-to-repair legislation and working with regulators. The company’s latest efforts include making a number […]