A step-by-step guide to implementing an effective review management strategy and leveraging reviews for SEO and client credibility. In today’s competitive landscape, marketing agencies must constantly seek innovative ways to deliver exceptional value to their clients. Smart agencies understand the crucial role that online reputation and customer feedback play in achieving success. Whether your clients […]
Month: June 2023
In August, Microsoft announced they will close Bing shopping. Bing replaced it with Product Search, which simply integrates product results within Bing search results rather than in a separate destination. Today, if you try to go to the Bing Shopping destination, i.e., bing.com/shopping — you are redirected to Bing’s home page. Bing is using a […]
Plus, rainbow-colored map pins, Google News Showcase on desktop and more. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, […]
WhatsApp is adding the ability to send HD photos, rather than the low-quality compressed photos it currently sends. Compressed photos are a throwback to the days of strict SMS/MMS messaging, cellular data limits, and slow speeds. As more advanced messaging protocols — Signal, Apple iMessage, WhatsApp, Telegram, and Google RCS — have gained in popularity, […]
Whatever level of training you can give your stakeholders, the more buy-in to your SEO ideas and processes you’ll get. Here are 10 tips. A lot of what impacts SEO success is ultimately out of the hands of search professionals. We can have elaborate and robust SEO strategies in place. We can demonstrate substantial traffic growth. Our […]
From privacy legislation to campaign consolidation, here’s a rundown of events that significantly impact the search marketing industry. Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. But today, the pace of change in search marketing is accelerating, with more […]
GameStop’s CEO has been fired, and the company is being overseen by Ryan Cohen, an activist investor who helped spark a run on GameStop that turned it into a meme stock. Cohen disclosed his substantial stake in GameStop in late 2020, a disclosure that helped spark a massive stock price rally and establish GameStop as […]
This webinar explores the intricacies of understanding customers’ preferences and uncovers the game-changing potential of leveraging customer data. In today’s competitive landscape, the key to winning over customers lies in personalized and extraordinary experiences. First-party data is a vital ingredient in this journey. By delving deep into customers’ engagement patterns, behaviors and transactional preferences, brands […]
Plus, Bing Chat rolled out a number of improvements to SwiftKey. Microsoft released a number of improvements to Bing Chat, including an Android home widget, improved sports scores and other updates for SwiftKey, the company announced. This is in addition to the other changes, including Bing being added as the default search provider for ChatGPT. Android home […]
New data indicates that unless advertisers are paying careful attention to their exclusion lists, there’s a chance that ads could be showing up next to fake news online. Google serves 48% of all ad traffic on “fake” news sites according to a new study from researchers Lia Bozarth and Ceren Budak at the University of Michigan School […]