Learn how OpenAI’s latest plugin can help you analyze internal linking, perform server log analysis, and more for better SEO results. Advanced Data Analysis, formerly known as Code Interpreter, is an official OpenAI plugin that uses Python to allow for file uploads and downloads. It’s available to ChatGPT Plus and Enterprise users as a beta feature. This […]
Month: August 2023
3 steps for effective PPC reporting and analysis How you provide performance reports or insights can impact the rest of your project. If a client or boss doesn’t understand your analysis of what’s happening in their PPC accounts, that can lead to more questions and stress for all parties – even if you’re doing great work. […]
TSMC workers are pushing back, saying poor management is to blame for construction delays impacting the Arizona plant. TSMC has been building a fabrication plant in Arizona, but the project is behind schedule. The company’s latest estimates are now targeting 2025 for the plant to begin production, not 2024, as was originally predicted. TSMC management has blamed […]
Marketing has undergone significant changes in recent years due to technological advancements and the shift in consumer behavior. The reason for the change in the marketing industry is because of artificial intelligence. Let’s do a deeper dive as to how AI and marketing are evolving the broader industry below. A lot of major companies are using […]
Holiday deal sites that Bing banned from its search listings just before the busy shopping days of Black Friday and Cyber Monday have now been allowed to return. They include a site run by the group that created the entire Cyber Monday concept. Banned: Not Your Usual Suspects We reported previously how the sites had […]
The search engine came under fire after YouTube was accused of improperly tracking children and violating privacy laws. Google has responded to safety concerns regarding its Performance Max product. The search engine came under fire after its platform YouTube was accused of improperly tracking children for targeted advertising purposes in a study conducted by Adalytics. […]
Advertisers can choose to opt out of the new Multi-Advertiser ad product. Instagram is piloting a new ad layout that crams four sponsored posts into one screen. It’s the platform’s latest take on Multi-Advertiser ads, which groups together related sponsored posts from different businesses and serves them to people who have recently shown an interest […]
With the rapid adoption of AI content creation tools, is it necessary for publishers to adopt AI labeling policies? Do you know that a whopping 85.1% of marketers now use AI in their content production workflow? With the proliferation of AI-generated content, are you obliged to disclose to search engines and readers that a bot created your […]
A week after X introduced new brand safety measures, ads for at least 19 brands appeared alongside content promoting fascism. Ads from at least 19 brands appeared alongside a pro-Hitler account on X, formerly known as Twitter. Two of those brands have now suspended advertising on the platform. X has now deleted the account. Why […]
Amazon has provided some laughs to influencers, offering them an extraordinarily low offer to make videos for the company’s Inspire feed. Social media influencers can and do make significant sums to promote various products and services in sponsored videos. Amazon wanted to tap into that, sending emails to influencers offering to pay them for videos […]